Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with their…
Read More Retailers are Accelerating Brand Awareness Using Mobile Written by: Dan Slavin Awareness is the process of creating brand awareness through mobile marketing practices culminating in the consumer signing-up for a retailer’s loyalty program. Today, it is not uncommon for a consumer to first learn of a retailer while searching online. According to a 2013 McKinsey & Company…
Read More Retailers are Committed to Loyalty Marketing Written by: Dan Slavin As a senior executive of a Fortune 50 retailer recently shared with me, “We [retailers] are all vying for the same person to walk through the door and purchase our products. It’s how we define the customer experience that will determine the winners from the…
Read More Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion text messages that deliver SMS coupons. And, with that,they have become masters of their universe. And retailers’ continue to feed the coupon addictionby employing coupon platform software to deliver mobile…
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