Promotion Text Messages and Text Message Marketing Software Help to Engage Millennials Written by: Joe Pappalardo Millennials: they’re between the ages of 20 and 34, wired, and comprise 25% of the U.S. population with over $200 billion in annual buying power. To get their attention you need to be fun, entertaining and original. If you…
Read More Promotion Text Messages and Mobile Coupon Marketing: Getting the Most Out of Campaigns Written by: Sue LeClaire In marketing, measuring your promotion results is the be all and end all. Without the data, understanding the impact of all your hard work is like playing Pin-the-tail-on-the-donkey with a mask in the dark – even when you…
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Written by: Sue LeClaire Delight Customers with an Exceptional In-store Experience You don’t have to be an early adopter to provide a unique mobile-first customer in-store experience. In fact, there are many relatively easy-to-integrate opportunities to interact with your customers via their mobile device – the one thing your customers always have with them while…
Read More Drive in-store mobile engagement using beacons Written by: Sue LeClaire Beacons provide an easy way for your customers to access extended digital information. All a customer has to do is walk by a display and a coupon will instantly appear on their mobile device for same day savings. Additional data such as product reviews, specifications…
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