2015

SMS Marketing Program Best Practice: MO v. Form-based Sign-up

Written by: Stefanie Gray Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image below, using promotion text messages is not very customer friendly and certainly not considered an SMS marketing program best practice. For example, compare this experience to joining an email marketing…

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SMS Marketing Program Best Practice: MO v. Form-based Sign-up

Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar retailers are ramping up…

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SMS Marketing Best Practice: Add to Cart Option

Written by: Stefanie Gray Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to wired.com, more people shopped online than in stores over the Thanksgiving weekend. Given that shopping online is becoming the consumer channel of choice, brick and mortar…

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Retailer Mobile Coupon Program – Part 2

Having delivered millions of mobile coupons on behalf of retailers – some of the largest in the US – we’ve seen a lot of mobile coupon marketing programs. Following is the second installment of an additional 5 notable retailer mobile coupon marketing programs from US retailers. Text the keyword SAVE to shortcode 56457 to sign up for Kohl’s mobile…

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Paper to Mobile Coupon to Mobile Coupon Wallet: Major Milestones

A brief history of mobile couponing companies Asa Candler, the founder of the Coca-Cola Company (Dr. John Pemberton invented the Coca-Cola formula and eventually sold the exclusive rights to the product to Asa Candler), created paper tickets for free glasses of Coke that were mailed to consumers or placed in magazines. Consumers redeemed their coupons,…

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Loyalty Program Growth through Customer Engagement

Written by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive. Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program…

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Retailer Mobile Coupon Programs

Having delivered millions of coupons on behalf of retailers – some of the largest in the US –we’ve seen a lot of digital coupon programs. Following is the first installment of 5 notableretailer mobile coupon programs from US retailers.Walgreens mobile coupon marketing programs Walgreens mobile coupons are available through both the mobile app andmobile web. To access…

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A Mobile Promotion Proven to Drive Sales & Engagement

Written by: Stefanie Gray CodeBroker retailer customers – some of the largest in the US – deliver creative and engaging mobile experiences to consumers. Employing CodeBroker’s offer marketing platform, our retailer customers can: Quickly set-up engaging mobile promotions. Minimize the liability associated with rich offers. Easily track and measure campaign success Over the course of…

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