Promotion Text Messages and Consumers An article published yesterday in mCommerce Daily, MobileShopTalk caught our attention. The article is an excellent summary of a recent mobile promotions study conducted by Accenture. Written by: Chuck Martin There’s still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want promotion…
Read More 6 Reasons to Implement a Digital Coupon WalletWritten by: Sue LeClaire A digital coupon wallet gives consumers instant access to all ofyour offers in one place. You can deliver mobile coupons, digital coupons, offers, rewards, andmore to your digital coupon wallet, giving customers an easy way to organize and track youroffers. Customers can access your…
Read More Mobile Coupons and Mobile App Facts for Retailers Mobile coupons, digital coupons, real-time coupons, reminders of what’s on shopping lists, and the ability to track spending are the top four most desired features in a Smartphone app. (Catalina) Mobile Coupons are at the top of the list of desired features; however, consumers expect [retailers] to…
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