May 2015

Welcome Offers Drive App Downloads

Retailers Use Welcome Offers to Increase App Downloads Written by: Sue LeClaire Whether you do it yourself or hire a third party development group, mobile apps require an extraordinary amount of resources to design and develop – a mobile app that will engage a retailer’s most loyal customers. Once the app is launched, the focus…

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In-app Offers in 3 Easy Steps

Quickly Deliver In-app Offers to Your Customers Written by: Sue LeClaire A mobile app should be the go-to place where your most loyal customers can find what’s new and exciting about your brand. In fact, 63% of consumers say they would download a retailer’s mobile app to access information and mobile coupons if one was available,…

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Digital Offers Increase the Channel Conversion Rate

30% of Consumers Use Digital Offers from a Retailer’s Mobile App Written by: Sue LeClaire Digital coupons and mobile are here to stay. As much as some retailers would like to retreat from using offers as incentives to shop, other retailers realize that consumers are heavily influenced by the availability of offers. For those retailers…

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