8 Ways to Drive In-store Mobile Engagement
Written by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing.” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the…
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