October 2016

SMS Marketing Tips | SMS Marketing List Building

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. The key to SMS marketing list growth is a combination of a well-thought plan, great offers, simplified signup and using all…

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For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello ” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter sound to any person’s ear than the sound of their own name.” Most promotional emails have some degree of personalization in the…

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