December 2016

OpenMarket Innovation Praised With Three Award Wins in One Night

OpenMarket, a leader in enterprise mobile engagement was last night awarded three trophies for its innovative solutions and partnerships at the World Communications Awards and Messaging & SMS World Awards. OpenMarket and Philips were awarded “Most Innovative IoT Solution” at the 18th Annual World Communication Awards for Philips e-Alert, which uses OpenMarket’s mobile messaging technology.…

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Omnichannel Personalization: Striving to Increase Average Basket Size

Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel special…

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