By Dan Slavin In a recent roundtable on the topic of engagement, loyalty program leaders agreed that member engagement is low for three main reasons: Use of ‘old school’ plastic cards – while consumers clearly prefer mobile Failure to exploit all available mobile channels for program access Lack of choice among customers on their preferred…
Read More By Dan Slavin It’s a tough landscape for loyalty marketers. Member engagement is declining, traditional contact strategies are proving less effective, and program performance is no longer meeting expectations. As loyalty marketers strive to tackle these issues, there are several positive steps that loyalty marketers can take to engage and retain customers and boost loyalty…
Read More By Dan Slavin You already know the importance of a strong loyalty program, but there are a few pieces that need clarity. Today, it seems that every retailer has some kind of loyalty program. But they aren’t all the same. While these programs can be a huge asset in acquiring new customers and boosting retention,…
Read More By Dan Slavin People love to use coupons. As many as 92% of Americans used a coupon in the last year, according to PRRI. Coupons encourage people to shop, but most coupons that are issued still go unredeemed. While paper coupons are in decline, online and mobile coupons are growing more and more popular by…
Read More By Dan Slavin CodeBroker recently conducted an online survey to study how consumers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why consumers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in…
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By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing…
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Editor’s note: The following is a guest post from Dan Slavin, CEO and co-founder of CodeBroker. As mobile marketing continues to evolve, there’s a lot of focus on apps and social media — but text messaging is still a vital conduit to consumers. Texting works on any type of mobile phone; a good thing, considering…
Read More When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part, ironically, to providing customers with many choices – that is, several ways to take advantage of your loyalty program. Your…
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In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by…
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Customer loyalty programs continue to be important for consumers and businesses. But successful programs must give people what they want: omnichannel interaction and a commitment to mobile. By Dan Slavin, CEO, CodeBroker Renowned American playwright David Mamet once wrote, “What I value most in my friends is loyalty.” Loyalty is indeed a precious commodity, and…
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by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and SMS coupon promotions to create a…
Read More By Dan Slavin In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs. Here are the highlights: Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials. Mobile is a platform with several communication channels (SMS,…
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