By Dan Slavin, CodeBroker If the answer is yes, then you’ll be interested in what we hear from other retailer and brand marketers who are searching for a new SMS marketing solution. Every potential new client with whom we speak tells us the same thing – that evaluating SMS marketing solutions definitely are not easy.…
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Text Message Marketing: Using Promotion Text Messages to Engage Consumers Written by: Stefanie Gray If you’re looking for new ways to use promotion text messages to engage your customers or are interested in learning how other retailers use text message marketing software, following are 5 types of text message marketing promotions our retailer customers use…
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By Dan Slavin I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page. For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as mobile loyalty programs, text message marketing, and mobile…
Read More Text Message Marketing: Using Promotion Text Messages to Engage Consumers Written by: Stefanie Gray If you’re looking for new ways to use promotion text messages to engage your customers or are interested in learning how other retailers use text message marketing sThat oftware, following are 5 types of text message marketing promotions our retailer customers…
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Written by: Stefanie Gray Providing mobile coupons across channels is a sure-win for retailers seeking to improve coupon redemptions. One CodeBroker retailer customer recently launched a wildly successful omnichannel mobile coupon marketing promotion that spanned three channels: promotion text messaging, email, and Passbook. Omnichannel Coupon Promotion Why: Having already realized significant success driving in-store redemptions…
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By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a simple link in promotional text messages provides, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing software use…
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By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge between text lists and CRM systems. Quality vs Quantity For several years now, SMS…
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By Dan SlavinThough the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push. If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing…
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By Dan Slavin In our conversations with SMS marketing pros, we’re seeing more and more emphasis on quality when capturing new SMS list sign-ups. What’s been the norm for much too long, is that retailers and brands have been somewhat content to simply get someone to opt-in to their SMS list by capturing just a…
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By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print coupons, SMS coupons are always accessible when the customer needs them, since nearly everyone takes their mobile phone with them when they shop. And consumer acceptance of mobile coupons is…
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By Dan Slavin For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive higher mobile coupon redemption rates and incremental revenue – for short-term promos…
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By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing…
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