Mobile Coupon Marketing Strategy

Five Tips for A Successful Mobile Coupon Marketing Strategy

By Dan Slavin

Hey there! Let’s talk about something that’s buzzing in the marketing world – mobile coupons. You know, nearly half of the consumers we chatted with in our Mobile Coupon Survey are saying “yes please” to mobile coupons over the old-school paper ones. That’s a big deal, right? So, if you’re looking to jazz up your sales and connect with your customers in a whole new way, here are five killer tips to amp up your mobile coupon marketing strategy. 


1.  Text ‘Em and They Will Come

Did you know that 57% of folks actually prefer getting their coupons right in a text message? It’s true! Sending SMS text coupons is like sending a little nudge to your customers, saying, “Hey, check out this deal!” It’s all about making it super easy for them to grab those savings. This method is not only convenient but also ensures your coupon marketing strategy taps directly into the way customers prefer to receive their deals.


2.  The Sign-Up Sweetener

Now, here’s a neat trick: use SMS text coupons as a little carrot to get people to sign up for your marketing lists or loyalty programs. It’s like saying, “Join our club, and here’s a cool coupon to welcome you!” More than two-thirds of consumers are more likely to sign up when there’s a coupon in it for them. This approach is a smart move in your coupon marketing strategies, turning potential customers into loyal ones.


3.  In-Store Shoutouts

You might think the internet is where it’s at for advertising coupons, but guess what? In-store signs are actually the MVP here. When people are already in your store, they’re way more likely to jump on a coupon offer. It’s all about catching them in the moment, making this a strategic element in your coupon marketing strategy.


4.  On-Demand Coupons: The Now Factor

There’s something about “right now” that gets people excited. That’s why on-demand mobile coupons are such a hit. More than three-quarters of consumers said they’d likely redeem a mobile coupon they asked for, especially if they get it through a text. It’s like instant gratification, coupon style. This instant gratification is a testament to the power of on-demand coupons in your coupon marketing strategies.


5.  Go Big or Go Home

When it comes to coupons, bigger and more personal is the way to go. People love high-value, single-use coupons – the kind that feels like a special treat just for them. It’s about making them feel like they’ve got the golden ticket, not just another run-of-the-mill discount. And remember, this isn’t just about one-off deals; it’s about weaving these strategies into the very fabric of your overall coupon marketing strategies.




So, there you have it – five hot tips to turbocharge your mobile coupon marketing strategy. Want to dive deeper? Check out our full Mobile Coupon Survey for all the juicy details. And don’t forget, mobile coupon marketing is a key player in the grand scheme of your marketing efforts. It’s not just a tactic; it’s a transformational strategy.

Curious about how CodeBroker’s mobile coupon platform can fit into your strategy and really make a difference? Here’s a link with all the info you need. Embrace these coupon marketing strategies, and you’re not just keeping up with the trend; you’re leading the charge. Get ready to watch your engagement soar, your sales climb, and your customers smile. Happy couponing!