Yearly Archives: 2011

CodeBroker Enterprise-Class Mobile Loyalty and Smart Couponing Platform Allows Retailers to Better Connect with Customers

by Victor Flueras

CodeBroker enables consumers to improve their shopping experience using mobile devices; Thousands of U.S. retail locations already serving millions of mobile coupons

Belmont, MA, January 24, 2011 – CodeBroker, the mobile loyalty company, today announced that its CodeBroker Mobile Loyalty Solution is now in use at thousands of U.S. retail outlets, including top big box retailers, specialty retailers, and drug store chains.

The CodeBroker Mobile Loyalty solution is a tightly integrated, enterprise-class platform that enables retailers to deliver mobile coupon campaigns, “mobilize” existing loyalty programs, and deliver a wide variety of mobile text alerts and information services.

With the CodeBroker solution, retailers can meet the rapidly growing consumer demand to improve their shopping experience using mobile devices. It allows retailers to:

  • Quickly and easily create a wide variety of relevant text messaging campaigns to effectively communicate product information, daily and weekly special alerts, contests, polls, store locations, easy access to product reviews, and more;
  • Deploy smart mobile coupons that feature scannable mobile barcodes, the ability to deliver personalized offers, single and multi-item coupons, automated reminders, collection of demographic information, “trigger” coupons, and the ability to mark used coupons as redeemed;
  • Quickly and efficiently deliver digital loyalty cards, reward certificates, balance updates, and personalized offers using smartphone applications;
  • Incorporate couponing and digital loyalty programs into existing retailer smartphone apps or deliver this functionality so that it can be used on virtually any phone.

The CodeBroker solution includes an easy-to-use interface for creating, building and managing mobile promotions, offers, and coupons. It can be used as a standalone solution or be easily integrated with a retailer’s existing backend CRM and/or other marketing systems. In addition, the company’s proprietary mobile barcode technology, for which it has patents pending, is certified to scan on more than 500 mobile phones/digital handheld devices.

“CodeBroker clearly understands retail, mobile couponing, and digital loyalty programs and knows how to make these programs work,” said Dan Slavin, CodeBroker co-founder and CEO. “Embracing the mobile platform will enable retailers to better connect with customers through the timely delivery of messages, great deals and loyalty program benefits and information.”

According to a recent global survey conducted by Accenture of 1,000 consumers in 10 countries, 79 percent of smartphone users said they would find it useful to download money-saving coupons to their phones. CodeBroker enables retailers to meet this demand and to create a deployment roadmap that allows them to mobilize their loyalty and coupon programs at their own pace. CodeBroker is the developer of a mobile loyalty/couponing platform that allows retailers to increase sales, strengthen customer loyalty, and learn more about customers. The CodeBroker Mobile Loyalty Solution is used by the largest big box retailers, specialty retailers and drug store chains throughout the U.S.