Retailers Improve Customer Loyalty Written by: Stefanie Gray Back-to-school is already in full-swing which means Marketing has turned its attention to holiday. As retailers begin to plan holiday sales strategy, it is safe to assume that offers will be a part of the mix. As consumers are perusing FSI’s, online sites, weekly flyers, or watching…
Read More Retailers turn to SMS marketing software and mobile coupon marketing platforms to drive mobile engagement Written by: Sue LeClaire As you’re reviewing the company’s mobile roadmap this summer prioritizing 2015 initiatives, keep in mind that 92% of US smartphone owners use SMS (Acision). If that fact isn’t enough to compel you to move SMS marketing…
Read More Mobile Loyalty Programs and Mobile Coupons help retailers build customerrelationships. Written by: Sue LeClaireAs mobile loyalty programs have become the new loyalty game changer,retailers need to seize the opportunity to employ a mobile loyalty platform to deliver mobileloyalty programs and mobile coupon programs to their customers.Mobile coupons and mobile loyalty programs present new and exciting…
Read More Redemption Rates for SMS Coupons up by 10% Written by: Sue LeClaire There’s no question that retailers using mobile coupon software have had real success. SMS marketing solutions used in conjunction with coupon marketing software works even better. CodeBroker customers routinely create customer engagement promotions resulting in redemption rates of up to 10%. Based on our experience,…
Read More Mobile Coupons are Proven to Drive Traffic to Retail Locations Written by: Sue LeClaire There are many different classes of mobile coupons retailers can deliver to their customers. Two of the more common types are on-demand and push. On-demand – a consumer responds to a call-to-action by texting in to a retailer’s shortcode to receive…
Read More Increasing Customer Conversion Rates Written by: Sue LeClaire If it’s not about how much buzz you create but how much you spend, then it’s imperative that you measure the impact of your campaigns and conversions to justify marketing spend. The most cost effective way to determine campaign success is through attribution. Attribution is the process…
Read More By Sheryl Kingstone Mobile customer engagement is a huge opportunity for businesses to improve customer acquisition and loyalty through mobile Web, marketing and apps. New strategies across the customer journey can increase engagements and help customers learn about products, make purchases, request service or earn rewards. To access full report: CodeBroker in the News
Read More Shortcodes are a fascinating marketing tool for retailers. We have seen some of the most benign SMS messages go viral in a matter of minutes and observed up to 80%redemption rates when a consumer clicks through an SMS message to receive a retailer’s mobilecoupon. What makes SMS marketing so interesting is the creative ways retailers…
Read More Coupon Platform Software Helps Retailers Deliver an Omnichannel Customer Experience Written by: Dan Slavin There’s a subtle difference between the meaning of the terms multi- and omni-channel and a palpable difference between the amounts of work required to provide a multi- versus omnichannel customer experience. On the surface, both terms mean to provide customers with…
Read More Family or Friend Referral: The Retailer Ultimate Reward Written by: Dan Slavin The retailer ultimate reward is when a customer refers family and friends to a brand. The referral is testimony to both product value and the retailer-customer relationship. The retailer is considered a trusted source. So, what are some of the ways a retailer can embrace…
Read More Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally speaking, engagement occurs when a dialog is established between the customer and the retailer. Because each brand is unique, each retailer will create a distinctive approach to engage with their…
Read More Retailers are Accelerating Brand Awareness Using Mobile Written by: Dan Slavin Awareness is the process of creating brand awareness through mobile marketing practices culminating in the consumer signing-up for a retailer’s loyalty program. Today, it is not uncommon for a consumer to first learn of a retailer while searching online. According to a 2013 McKinsey & Company…
Read More