Written by: Stefanie Gray
Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing.” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the consumer’s shopping journey. Key findings from both reports:
- 95% of all retail sales are captured by retailers with a brick-and-mortar presence (A.T. Kearney).
- 75% of consumers use their mobile device in store to assist in the path-to-purchase (InReality).
- Two thirds of consumers who purchase online use the store before or after the transaction (A.T. Kearney).
- Shoppers are gathering information both online and in-store, thus entering the store at differing stages of the buy cycle (InReality).
Based on these reports, not only are physical stores still relevant but it is important to note that mobile is playing an increasingly larger role in the path-to-purchase. Based on years of experience working with some of the largest retailers in the US, following are eight ways in which our retailer customers improve in-store mobile engagement.
Written by: Sue LeClaire
As recently stated in the Deloitte study “Navigating the New Digital Divide,” mobile devices are increasingly becoming an integral part of the consumer’s path to purchase. From a retailer’s perspective, much is to be gained when retailers create an integrated mobile experience – mobile plays a central role in a consumer’s path to purchase versus mobile as a single channel to acquire conversions.
According to Deloitte, “If retailers are investing in digital only through the lens of their eCommerce business, or measuring success simply by measuring channel sales, they may be missing the bigger opportunity.” In other words, digital should be an integral part of the consumer’s shopping journey.
Written by: Sue LeClaire
New light has been shed on how consumers use their mobile devices while shopping in-store thanks to three recently published studies. The research reports include “The Reality of Retail Report,” inreality; “The 3 New Realities of LOCAL RETAIL,” thinkwithgoogle.com; “Navigating the New Digital Divide,” Deloitte Digital.
As stated by Dave Richards regarding in-store engagement, global managing director of Accenture’s retail practice,
“Physical and digital commerce are converging at an incredible pace, the fact that many consumers are looking for real-time promotions to be sent to their phones means retailers have an opportunity to capitalize on the power of these devices. All sales channels must be equally desirable to the consumer, so that the path to purchase is not chosen based on satisfaction in one channel over another, but simply on what is most convenient at that time.”
The BarCode News recently sat down with Dan Slavin to discuss text messaging and how retailers can deploy this disruptive new technology to engage with consumers, a retailer’s customers.
Based on a recent patent awarded to CodeBroker (PAT 9,015,277), BarCode News wanted to learn more about who uses CodeBroker’s award-winning technology and how long it takes for retailers to roll-out their first SMS promotion.
Click on Mobile SMS, PointofSale News to read the entire article.
CodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons.
Belmont, MA, September 1, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon platform in that it helps retailers minimize coupon fraud.
Specifically, Codebroker’s patented mobile coupon software enables retailers to deliver multiple copies of the same offer to a consumer via different delivery channels (e.g., SMS, Passbook, email, mobile web, etc.) that are associated with a consumer’s user profile. After one copy of the offer has been redeemed – presented during checkout either online or in person, the offer is marked as used in all of the channels.