2015

CodeBroker Awarded Patent to Deliver Multi-channel Mobile Coupons

CodeBroker is uniquely positioned to help retailers deliver personalized, multi-channel mobile coupons. Belmont, MA, September 1, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today announced that it was awarded its fourth patent (US PAT 9,015,277). The patent is related to the Codebroker mobile coupon platform in that it helps retailers minimize coupon…

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Restaurants Deliver Mobile Offers to Drive Engagement

Written by: Joe Pappalardo Technology has the potential to have a huge impact on the restaurant industry. Two of the current top trends include mobile apps and mobile payment. However, a potential obstacle in successfully implementing a mobile app or payment solution is the amount of resources they require to build and maintain. A relatively…

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One Way to Tame the Cart Abandonment Beast

Written by: Sue LeClaire A Growing Problem Shopping cart abandonment rates are on the rise. According to a recent Baymard Institute study, average documented cart abandonment rate is 68.53% over the past nine years.If you look at rates on an annual basis, the abandonment rate has been steadily increasing about 2% each year. In 2013…

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Mobile Coupon Usage is on the Rise

Following is a recent article we found in Marketing Daily regarding coupons and how the landscape is changing. According to the report, retailers are limiting coupon availability, the coupons that are published have a much higher redemption value, and mobile coupons are more popular than ever.

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Personalized Text Alerts Build Customer Loyalty

Is it time to take the next step in customer engagement? Written by: Sue LeClaire Service Alerts enhance the customer experience through personalized messages. Existing CodeBroker customers use Service Alerts to inform consumers when orders are ready, loyalty status updates, Rx alerts/order is ready, credit card balances, or when someone has purchased something on their…

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Securely Deliver Free Gifts on Facebook

Written by: Joe Pappalardo Retailers have been advertising on Facebook since it was first launched in 2004 (This Is What Facebook’s First Ads Looked Like). According to the article, venturing into digital advertising was challenging for both Facebook and advertisers. In the 11 years since, Facebook has learned a thing a two about advertising as…

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Secure Facebook Coupons: A Win for Retailers

Written by: Joe Pappalardo The go-to social platform of choice is Facebook. According to a recent survey by BuzzStream, 38% of respondents said Facebook is their preferred social platform for following their favorite brands. While Facebook is not considered the ideal channel to pitch a new product (HubSpot survey), it’s a great place to enrich the…

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