Written by: Joe Pappalardo Engaging with customers through social media channels is no longer an option for retailers. As evidenced by the 2014 holiday shopping season, Walmart alone had over 40 million Facebook interactions. The issue for many retailers is deciding the best way in which to engage with their customers to influence shopping behavior.…
Read More Retailers Use Welcome Offers to Increase App Downloads Written by: Sue LeClaire Whether you do it yourself or hire a third party development group, mobile apps require an extraordinary amount of resources to design and develop – a mobile app that will engage a retailer’s most loyal customers. Once the app is launched, the focus…
Read More Quickly Deliver In-app Offers to Your Customers Written by: Sue LeClaire A mobile app should be the go-to place where your most loyal customers can find what’s new and exciting about your brand. In fact, 63% of consumers say they would download a retailer’s mobile app to access information and mobile coupons if one was available,…
Read More 30% of Consumers Use Digital Offers from a Retailer’s Mobile App Written by: Sue LeClaire Digital coupons and mobile are here to stay. As much as some retailers would like to retreat from using offers as incentives to shop, other retailers realize that consumers are heavily influenced by the availability of offers. For those retailers…
Read More Restaurants Thrive with Mobile Apps and Mobile Loyalty Programs
Read More Text Message Marketing: Selecting the Best KeywordWritten by: Stefanie Gray Much has been published on various blogs and YouTube regarding how to select keywords for textmessage marketing and promotion text messages. Something that hasn’t been specifically called out,but is the basis for all recommendations, is that the keyword should enhance the customerexperience. The last thing…
Read MoreCoupon Center lets retailers drive direct channel revenue, improve conversion rate, reduce customer attrition, and grow monthly active user engagement Belmont, MA, April 14, 2015 – CodeBroker, developer of mobile marketing solutions for retailers, today released Coupon Center, empowering retailers to easily deliver coupons and other offers to their mobile apps to drive mobile app sales,…
Read More Text Message Marketing: Shared vs. Dedicated Shortcodes Written by: Stefanie Gray
Read More Promotion Text Messages and Consumers An article published yesterday in mCommerce Daily, MobileShopTalk caught our attention. The article is an excellent summary of a recent mobile promotions study conducted by Accenture. Written by: Chuck Martin There’s still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want promotion…
Read More 6 Reasons to Implement a Digital Coupon WalletWritten by: Sue LeClaire A digital coupon wallet gives consumers instant access to all ofyour offers in one place. You can deliver mobile coupons, digital coupons, offers, rewards, andmore to your digital coupon wallet, giving customers an easy way to organize and track youroffers. Customers can access your…
Read More Mobile Coupons and Mobile App Facts for Retailers Mobile coupons, digital coupons, real-time coupons, reminders of what’s on shopping lists, and the ability to track spending are the top four most desired features in a Smartphone app. (Catalina) Mobile Coupons are at the top of the list of desired features; however, consumers expect [retailers] to…
Read More SMS Marketing Best Practices: Ongoing Promotion Text Messages Keep Customers EngagedWritten by: Dan Slavin Once a retailer has started to sign-up consumers to their SMS marketing list, it’s important tokeep those consumers engaged with promotion text messages that include meaningful content, such asannouncements, invitations to events, or promotion text messages . Following are some bestpractices…
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