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Mobile coupons offer a gift that keeps on giving for retailers who follow basic rules

This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution Read More

Unleash the Power of Digital Loyalty… with new eBook from EKN Research

Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers Read More

Defining Personalization

Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh. Forever together – me and me Personalization is more than adding a name (or two). The problem? Mischa is my nickname. Michelene is my full name. Not Read More

Reducing the Risks of High-Value Coupon “Glitching”

Recently, 42-year-old Brenda Fry, a Wisconsin Walmart cashier, pleaded no contest to a felony charge of theft by false representation. Her crime? Using high-value diet supplement coupons and taking advantage of an error in their coding to get cash back, a practice known as “glitching”. She found products by the manufacturer that sold for as Read More

June 28, 2016
3 Tips for the Mobile Coupon Creator

Mobile marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizesmeet their short and long-term objectives. Digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator for small business or a Read More

Stop jabbing at customers with just SMS

Mobile coupon platforms can offer a lot of flexibility Boxers learning the sport start by throwing individual punches, but quickly progress to incorporating boxing combinations instead of single shots – jabs to the rib cage with the left hand, a jab with the right to the stomach, followed by a left-right combination jabs. Boxing combinations Read More

March 15, 2016
CodeBroker to Demo Mobile Coupons & Scanning at the Retailer’s Big Show

Designed to improve customer experience and retention, the use of Honeywell scanners and mobile coupons speeds the checkout process and tracks redemption data. BOSTON, MA – January 12, 2016 – CodeBroker, a developer of secure mobile coupon technology for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell Read More