Mobile Messaging Blog
    • Categories

Mobile coupons offer a gift that keeps on giving for retailers who follow basic rules

This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution Read More

Unleash the Power of Digital Loyalty… with new eBook from EKN Research

Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers Read More

Defining Personalization

Last November I received this brilliantly personalized piece of direct mail. I quickly snapped a photo and shared it on social media. We all had a good laugh. Forever together – me and me Personalization is more than adding a name (or two). The problem? Mischa is my nickname. Michelene is my full name. Not Read More

Reducing the Risks of High-Value Coupon “Glitching”

Recently, 42-year-old Brenda Fry, a Wisconsin Walmart cashier, pleaded no contest to a felony charge of theft by false representation. Her crime? Using high-value diet supplement coupons and taking advantage of an error in their coding to get cash back, a practice known as “glitching”. She found products by the manufacturer that sold for as Read More

June 28, 2016
3 Tips for the Mobile Coupon Creator

Mobile marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizesmeet their short and long-term objectives. Digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator for small business or a Read More

Stop jabbing at customers with just SMS

Mobile coupon platforms can offer a lot of flexibility Boxers learning the sport start by throwing individual punches, but quickly progress to incorporating boxing combinations instead of single shots – jabs to the rib cage with the left hand, a jab with the right to the stomach, followed by a left-right combination jabs. Boxing combinations Read More

March 15, 2016