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How Much is Too Much When Delivering an Outstanding Customer Experience?

Retailers Deliver an Outstanding Customer Experience Using Mobile Written By: Dan Slavin, CodeBroker The first thought every retailer should have is: how do I create an outstanding customer experience today? Understanding how consumers interact with a brand from the beginning through culmination separates the retail leaders from the followers. Creating a complete picture of customer touch Read More

CodeBroker Rolls Out Smart Coupons for Facebook

CodeBroker Rolls Out Smart Coupons for Facebook Empowering Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns. CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution of Facebook offers eliminating fraud and financial liability concerns Belmont, MA, December 4, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer Read More

Majority Will Redeem Digital Coupons in 2013

Written By: emarketer The digital coupon audience is growing faster than expected Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance. This year, more than half of US adult Read More

Retailers Overemphasize Loyalty: Report

Written By: Lauren Johnson Consumers not as interested in loyalty as retailers think Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group. One of the main takeaways from Acquity Group’s “Desktop versus Smartphone: Read More

Study – Recasting brick-and-mortar stores

Written By: Antoinette Alexander The Internet and mobile have transformed consumer shopping behaviors, but the in-store shopping still remains important to many consumers, especially when buying cosmetics, apparel, grocery and office supplies, according to a new study from global management consulting firm A.T. Kearney. It is important, however, that retailers strategically assess and recast the role Read More