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Creating the Ultimate Mobile Coupon Experience

Written by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years, we have found that creating an optimal customer journey depends on the retailer’s definition of the consumer’s purchase process, which includes the retailer’s offer strategy. Following are ideas based on Read More

Loyalty Program Growth through Customer Engagement

Written by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive. Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program Read More

A Mobile Promotion Proven to Drive Sales & Engagement

Written by: Stefanie Gray CodeBroker retailer customers – some of the largest in the US – deliver creative and engaging mobile experiences to consumers. Employing CodeBroker’s unique platform, our retailer customers can: Quickly set-up engaging promotions. Minimize the liability associated with rich offers. Easily track and measure campaign success Over the course of the next Read More

8 Ways to Drive In-store Mobile Engagement

Written by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar Is the Foundation of Omnichannel Retailing” A more recent study, “The Reality of Retail Report,” April 2015 by InReality, further supports that a retailer’s brick-and-mortar presence is integral to the Read More

Mobile Improves In-store Engagement

Written by: Sue LeClaire New light has been shed on how consumers use their mobile devices while shopping in-store thanks to three recently published studies. The research reports include “The Reality of Retail Report,” inreality; “The 3 New Realities of LOCAL RETAIL,” thinkwithgoogle.com; “Navigating the New Digital Divide,” Deloitte Digital. As stated by Dave Richards Read More