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Building Consumer Value Using Omnichannel

Retailers Have a Unique Opportunity to Create Consumer Value Written by: Sue LeClaire A recently released report by A.T. Kearney entitled “On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing” compares physical and digital shopping experiences to determine which is more influential in the consumer’s purchase journey. Based on their findings, the authors advocate Read More

Loyalty Game Changer – Customer Engagement Using Mobile Coupons

Mobile is a Loyalty Game Changer Written by: Sue LeClaire As competition for consumer’s attention continues to increase, retailers are feeling pressure to engage with their customers. The sooner and more creatively a retailer can begin the process, the better.  As mobile has become the new loyalty game changer, retailers need to seize the opportunity Read More

Create Customer Engagement Promotions

Customer Engagement Promotions: Build, Redeem and Personalize Written by: Sue LeClaire There’s no question that delivering mobile coupons to customers subscribed to a marketing list works. CodeBroker customers routinely create customer engagement promotions resulting in redemption rates of up to 10%. Based on our experience, there are a number of factors involved in realizing outstanding redemption Read More

Increasing Customer Conversion Rates by Measuring the Customer Experience

Increasing Customer Conversion Rates Written by: Sue LeClaire If it’s not about how much buzz you create but how much you spend, then it’s imperative that you measure the impact of your campaigns and conversions to justify marketing spend. The most cost effective way to determine campaign success is through attribution. Attribution is the process Read More

The Changing Face of Mobile Customer Engagement

May 20, 2014 By Sheryl Kingstone Mobile customer engagement is a huge opportunity for businesses to improve customer acquisition and loyalty through mobile Web, marketing and apps. New strategies across the customer journey can increase engagements and help customers learn about products, make purchases, request service or earn rewards. To access full report: CodeBroker in Read More