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5 Tips for Successful Mobile Coupon Promotions

By Dan Slavin

Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper.

Mobile coupons also create a sense of urgency, helping retailers to drive short-term spikes in revenue, and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build successful mobile coupon promotions?

Here are five tips for you based on our survey data.

1. Offer, and deliver, mobile coupons via text messages.
It’s no surprise that people prefer to receive coupons on their mobile phones and that they want the convenience of being able to redeem the coupon directly from their phone. Fifty seven percent of respondents prefer to receive the mobile coupon in a text message so that it’s accessible via a link. Sixty percent of respondents said that they would redeem a coupon delivered via text message within one week; 25% within three days.

2. Use mobile coupon promotions as an incentive to grow your SMS subscriber list.
Welcome coupons are a great way to drive new business, but they can also be very effective as incentives to encourage customers to grow SMS subscriber lists and build membership for your mobile loyalty program. More than two-thirds of consumers we surveyed told us that they are more likely to join a list when an instant coupon is on offer.

3. Employ on-demand coupons.
Time and time again we’ve seen the effectiveness of on-demand coupons. More than three quarters of people we asked said they were likely or very likely to redeem mobile coupons that they requested. Combined with the fact that 60% of consumers told us that they are likely to redeem a coupon they receive via text message within one week, on-demand coupons can be a powerful tactic for retailers and have proved to be a great traffic driver.

4. Advertise mobile coupons in store.
In today’s digital world, it comes as a surprise that in-store signage still rules when it comes to mobile coupon promotions – with 57% of research respondents saying that they are most likely to respond to a coupon promoted via in-store signage versus out-of-store advertising. This is good news for retailers that offer in-store marketing programs to suppliers, and helpful insights for suppliers looking to offer coupons to drive purchases and build marketing lists.

5. Employ high-value, single-use coupons.
Consumers overwhelmingly prefer higher-value coupons that they can use only once, versus lower-value coupons that they can use multiple times. The important thing here is for the retailer to accurately track coupon requests and usage to ensure that the customer receives the same single-use coupon regardless of the channel used to request the coupon. That mobile coupon must also expire upon use across all channels, so that customers can’t use it more than once.

For a more detailed look at what U.S. consumers really want from mobile coupons, you can read the complete 2018 Mobile Coupon Survey.

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5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing

By Dan Slavin
Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push.

If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing mix. According to recent research, nearly 50% of consumers prefer mobile coupons over printed coupons.

If you’re considering mobile coupons in your holiday marketing plan, here are some tips give you a mobile coupon marketing advantage.

1. Send coupons via text message. Paper coupons have extremely low redemption rates – typically between 0.5% to 1%. Mobile coupons delivered via SMS have redemption rates that range from 2%-10% for coupons sent to a list. An impressive 60% of shoppers who receive a mobile coupon via text message say they would redeem the coupon within one week.

2. Offer higher value, single-use mobile coupons. High-discount, single-use mobile coupons have more value to shoppers than lower discount, multi-use coupons.

3. Employ on-demand mobile coupons. On-demand mobile coupons, in which the consumer responds to a call-to-action to obtain a mobile coupon, have a much higher redemption rate, typically 30% to 50%, making them a great way to drive store traffic.

4. Make coupons available across all your mobile channels. Mobile is a platform with several channels (SMS, app, mobile wallet, web, social), and each consumer has his or her channel preference. To improve results, you will want to make your mobile coupons available via all of your mobile marketing channels.

5. Make mobile coupons redeemable in-store or online. Mobile coupons can drive more traffic in brick-and-mortar stores, but many people prefer to do their shopping online. That’s why it’s important to offer mobile coupons that can be redeemed both in-store or online.

Mobile coupons are about to surpass traditional paper coupons in consumer preference. And what better time to deploy mobile coupon campaigns than during the holidays. Here are some CodeBroker resources that can help you further as you think about driving purchases during the upcoming holiday season.

Best practices for increasing text marketing list opt-ins and mobile coupon redemption

How today’s shoppers want to acquire, store and redeem coupons

https://codebroker.com/mobile-coupon-software/mobile-coupon-platform/

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In-app Offers in 3 Easy Steps

Quickly Deliver In-app Offers to Your Customers

Written by: Sue LeClaire

A mobile app should be the go-to place where your most loyal customers can find what’s new and exciting about your brand. In fact, 63% of consumers say they would download a retailer’s mobile app to access information and mobile coupons if one was available, based on a recent Nielsen report, Savvy In-Store Solutions Drive Digital-Minded Consumers. Unlike mobile app development, delivering mobile coupons to your customers should not take months and months of planning and development. For retailers that want to satisfy their customers thirst for offers, there are solutions that can let you deliver in-app offers quickly.
in-app offers
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Welcome Offers Drive App Downloads

Retailers Use Welcome Offers to Increase App Downloads

Written by: Sue LeClaire

Whether you do it yourself or hire a third party development group, mobile apps require an extraordinary amount of resources to design and develop – a mobile app that will engage a retailer’s most loyal customers. Once the app is launched, the focus turns to enticing customers to download the mobile app and driving app engagement. As alluded to in two recent reports, in-app mobile coupons can provide the right incentive to grow both the app audience and monthly active user engagement.
welcome offers
According to a recent Inmar report, 65% of consumers want stores to deliver coupons for products that they normally buy and 38% wish all coupons were digital. In addition, Nielsen found (Tech-Or-Treat: Consumers Are Sweet on Mobile Apps) that 30% of consumers download a mobile app while shopping, presumably to access an offer. Clearly, there is an opportunity for retailer’s to address their customer’s wishes by delivering mobile offers to the retailer’s mobile app.

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In-app Offers in 3 Easy Steps

Quickly Deliver In-app Offers to Your Customers

Written by: Sue LeClaire

A mobile app should be the go-to place where your most loyal customers can find what’s new and exciting about your brand. In fact, 63% of consumers say they would download a retailer’s mobile app to access information and mobile coupons if one was available, based on a recent Nielsen report, Savvy In-Store Solutions Drive Digital-Minded Consumers. Unlike mobile app development, delivering mobile coupons to your customers should not take months and months of planning and development. For retailers that want to satisfy their customers thirst for offers, there are solutions that can let you deliver in-app offers quickly.

Following are key criteria to consider when you’re ready to take customer engagement to the next level:

1. READY

SaaS-based software, nothing to install or update. You can begin using the platform immediately to create and deliver mobile offers to your customers via your mobile app.

Integration with your mobile app is done through a comprehensive set of both real-time web services and batch APIs. A well-documented suite of APIs will enable you to begin delivering in-app offers within a matter of days.

Same set of APIs can be used to integrate with enterprise systems such as a retailer’s CRM allowing you to deliver personalized offers. Personalization can include offers based on a CRM match such as zip code or individual preferences including past purchases and customer’s personal interests.

Scalable. The ability to deliver in-app offers to a select group of customers or to millions of consumers simultaneously. You should never have to worry if your customers are receiving their mobile offers when intended, or not.

Secure. Offers should be rendered dynamically – no static webpages where your customers can see out-of-date information like expired or used offers.

2. SET

Campaign manager. Create a mobile coupon promotion in a matter of minutes. The process should be similar for all of the promotion types you would like to deliver to your customers including promo codes, one-time-use codes, on-demand offers, etc. Other key campaign manager capabilities should include:

  • Schedule promotions to run at your convenience. In-app offers can be set-up for immediate delivery or months in advance.
  • Permission-based. Only authorized people can create, edit and execute campaigns.
  • A rigorous process is in place to edit a campaign once it is live. Stuff happens and you need to ensure that once a campaign is live, it can only be updated by people with the correct authorization.

Test mode. See what your customers will see before the campaign goes live providing you with the opportunity to fine-tune marketing messages and ensure the right codes are in place before general availability.

Budgeting. Set campaign limits on the number of offers available for redemption based on a variety of factors (e.g., dollar amount, number of coupons delivered, timeframe, etc.).

3. GO

Automatically deliver offers to your mobile app. The central location where your customers can access and redeem their mobile coupons.

Alert customers with PUSH notifications when new offers are available or are about to expire creating a sense of urgency.

Deliver personalized offers. Each customer can receive targeted offers designed to build brand loyalty.

Reporting. Track who received an in-app offer, who viewed it and which customers redeemed their mobile coupon. A comprehensive picture of each campaign provides you with insight into the entire purchase funnel.

Retailers see significantly higher redemption rates from in-app offers compared to other channels. In addition, mobile offers are another reason your customers will regularly engage with your mobile app to see what’s new and exciting.

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Digital Offers Increase the Channel Conversion Rate

30% of Consumers Use Digital Offers from a Retailer’s Mobile App

Written by: Sue LeClaire

Coupons are here to stay. As much as some retailers would like to retreat from using offers as incentives to shop, other retailers realize that consumers are heavily influenced by the availability of offers. For those retailers who use coupons as part of their pricing strategy, the current issue is the viability of digital offers. Even with all of the attention mobile coupons have received in the last several years, the use of paper-based coupons is still significantly higher than digital offers. Considering consumers have fully embraced mobile, it’s time for retailers to do likewise by fully embracing mobile and deliver digital coupons via other channels besides paper (besides, it’s more cost effective to use mobile rather than continue to create and distribute paper-based offers).

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Smartphone App Digital Coupon Wallet: Key Considerations

Quickly Deploy a Digital Coupon Wallet

Written by: Sue LeClaire

For retailers that use coupons to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location provides unprecedented convenience. I can’t count the number of times I’ve been caught rummaging through the glove compartment of my car or emptying the contents of my pocketbook on the front seat looking for a misplaced offer when making an unplanned stop to pick up something. As a retailer, you can deliver a superb customer experience. A digital coupon wallet will keep your customers engaged with the mobile app via regular check-ins for new offers.
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6 Reasons to Implement In-app Mobile Offers

In-app Mobile Offers Drives Direct Channel Revenue

Written by: Sue LeClaire

Retailers invest a lot of resources into developing a mobile app – the go-to place loyal customers explore for information, entertainment and to shop. It should also be the place where consumers can access all of their coupons – a central place to quickly locate and redeem in-app mobile offers. Implementing a digital coupon wallet, retailers have the ability to:

  • Drive direct channel revenue
  • Improve conversion rate
  • Reduce customer attrition
  • Grow the app audience base
  • Grow monthly engagement
  • Engage in personal 1:1 conversations

in-app mobile offers
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Smartphone App Facts for Retailers

Coupons and Smartphone Apps

  • Digital coupons, real-time coupons, reminders of what’s on shopping lists, and the ability to track spending are the top four most desired features in a Smartphone app (Catalina)

smartphone app 1

  • Coupons are at the top of the list of desired features; however, consumers expect [retailers] to deliver those benefits in an intelligent and personalized way. (Catalina)
  • 55% of US millennial smartphone owners who use mobile payments prefer to have a unified app that can be used in multiple stores while integrating individual store coupons and loyalty programs. (Loyalty360)

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