Category Archives: Coupon Wallet

In-app Offers in 3 Easy Steps

by Dan Slavin

in-app offers

Quickly Deliver In-app Offers to Your Customers

Written by: Sue LeClaire

A mobile app should be the go-to place where your most loyal customers can find what’s new and exciting about your brand. In fact, 63% of consumers say they would download a retailer’s mobile app to access information and mobile coupons if one was available, based on a recent Nielsen report, Savvy In-Store Solutions Drive Digital-Minded Consumers. Unlike mobile app development, delivering mobile coupons to your customers should not take months and months of planning and development. For retailers that want to satisfy their customers thirst for offers, there are solutions that can let you deliver in-app offers quickly.

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Welcome Offers Drive App Downloads

by Dan Slavin

welcome offersRetailers Use Welcome Offers to Increase App Downloads

Written by: Sue LeClaire

Whether you do it yourself or hire a third party development group, mobile apps require an extraordinary amount of resources to design and develop – a mobile app that will engage a retailer’s most loyal customers. Once the app is launched, the focus turns to enticing customers to download the mobile app and driving app engagement. As alluded to in two recent reports, in-app mobile coupons can provide the right incentive to grow both the app audience and monthly active user engagement.

According to a recent Inmar report, 65% of consumers want stores to deliver coupons for products that they normally buy and 38% wish all coupons were digital. In addition, Nielsen found (Tech-Or-Treat: Consumers Are Sweet on Mobile Apps) that 30% of consumers download a mobile app while shopping, presumably to access an offer. Clearly, there is an opportunity for retailer’s to address their customer’s wishes by delivering mobile offers to the retailer’s mobile app.

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Digital Offers Increase the Channel Conversion Rate

by Dan Slavin

30% of Consumers Use Digital Offers from a Retailer’s Mobile App

Written by: Sue LeClaire

Coupons are here to stay. As much as some retailers would like to retreat from using offers as incentives to shop, other retailers realize that consumers are heavily influenced by the availability of offers. For those retailers who use coupons as part of their pricing strategy, the current issue is the viability of digital offers. Even with all of the attention mobile coupons have received in the last several years, the use of paper-based coupons is still significantly higher than digital offers. Considering consumers have fully embraced mobile, it’s time for retailers to do likewise by fully embracing mobile and deliver digital coupons via other channels besides paper (besides, it’s more cost effective to use mobile rather than continue to create and distribute paper-based offers).

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Smartphone App Digital Coupon Wallet: Key Considerations

by Dan Slavin

digital coupon walletQuickly Deploy a Digital Coupon Wallet

Written by: Sue LeClaire

For retailers that use coupons to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location provides unprecedented convenience. I can’t count the number of times I’ve been caught rummaging through the glove compartment of my car or emptying the contents of my pocketbook on the front seat looking for a misplaced offer when making an unplanned stop to pick up something. As a retailer, you can deliver a superb customer experience. A digital coupon wallet will keep your customers engaged with the mobile app via regular check-ins for new offers.

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6 Reasons to Implement In-app Mobile Offers

by Dan Slavin

in-app mobile offers

In-app Mobile Offers Drives Direct Channel Revenue

Written by: Sue LeClaire

Retailers invest a lot of resources into developing a mobile app – the go-to place loyal customers explore for information, entertainment and to shop. It should also be the place where consumers can access all of their coupons – a central place to quickly locate and redeem in-app mobile offers. Implementing a digital coupon wallet, retailers have the ability to:

  • Drive direct channel revenue
  • Improve conversion rate
  • Reduce customer attrition
  • Grow the app audience base
  • Grow monthly engagement
  • Engage in personal 1:1 conversations

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