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New Research Provides Insights into Consumers’ Mobile Engagement Preferences

I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page. For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as loyalty programs, text message marketing, and mobile coupons. Read More

Build a High-Quality SMS Subscriber List with Double-Qualification

By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge between text lists and CRM systems. For several years now, SMS marketers have been Read More