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Single-Use Mobile Coupons Are Being Embraced by Retailers

By Jeff Weiner

Retailers are seizing on the use of single-use mobile coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers.

There are several benefits of using single-use mobile coupons:

  • Improve the marketing department’s personalization efforts.
  • Eliminate coupons and offers from going viral.
  • Enable A/B offer testing to identify (versus guess) which offers drive the best returns.
  • Attribution of redemptions to individuals and segments.
  • Customers prefer single-use coupons with a high-value offer (see the research).

To provide true single-use mobile coupons, there needs to be an integrated security model that ensures:

  • The customer always receives the same mobile coupon regardless of the number of times and channels in which she requests the coupon.
  • The coupon expires simultaneously, and is marked as redeemed, across all channels to prevent re-use.
  • That it is impossible for a consumer to obtain a second copy of the coupon unless specifically allowed by the retailer.

So, what are the characteristics of a true single-use mobile coupon? It must:

1. Contain a unique code, to track the offer from issuance through redemption and expiration.

2. Be delivered to a specific device and/or individual, to allow the retailer to track all coupons the customer has received.

3. Support simultaneous multi-channel delivery, redemption and expiration. Simultaneous expiration ensures the coupon cannot be used more than once, eliminating coupon fraud.

Retailers benefit significantly from deploying single-use mobile coupons. CodeBroker customers routinely see up to 50% redemption for on-demand coupons, significantly higher than paper-based coupons. Effective offers are helping retailers build brand loyalty with their customers, increasing their lifetime value. With single-use coupons, retailers are also able to track the entire purchase funnel – from delivery through redemption – creating a comprehensive picture of consumer purchase behavior. And finally, CodeBroker customers have realized significant savings by reducing print spend when delivering offers via a text message marketing program.

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Five Tips for A Successful Mobile Coupon Strategy

By Jeff Weiner

Consumer demand for mobile coupons is on the rise. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half said they prefer mobile coupons to paper.

Mobile coupons create a sense of urgency, helping retailers to drive short-term spikes in revenue, and they give marketers new opportunities to collect data, track usage, and target the right customers. But how do you build a successful mobile coupon strategy? Here are five tips based on our research.

1. Send coupons in text messages

Interestingly, 57% of consumers prefer to receive a mobile coupon in a text message – accessible via a link.

2. Use mobile coupons as a sign-up incentive

Welcome coupons are effective as incentives to encourage customers to sign up for marketing lists and loyalty programs. More than two-thirds of consumers are more likely to join a list when an instant coupon is on offer.

3. Advertise mobile coupons in store

You might think online ads or even Facebook would be the best way to advertise mobile coupons, but in-store signage tops the list by a large margin. If customers are already in your store, there’s a much higher chance that they’ll be responsive to a coupon offer.

4. Employ on-demand coupons

Time and time again we’ve seen the effectiveness of on-demand coupons. More than three quarters of consumers said they were likely or very likely to redeem a mobile coupon that they requested – with 60% saying they would redeem a coupon they receive via text message within one week.

5. Employ high-value, single-use coupons

Given the choice, consumers overwhelmingly prefer higher-value coupons that they can use only once, versus lower-value coupons that they can use multiple times.
For a more detailed look at what U.S. consumers really want from mobile coupons, you can read the complete 2018 Mobile Coupon Survey.

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Retailers Use Text for Many Use Cases

By Dan Slavin

Text message marketing has evolved from a standalone marketing tactic to a key component of many mobile marketing use cases. More and more consumers prefer the easy access that a simple link in a text message gives them, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing use cases that we at CodeBroker are seeing with our retail clients.

To deliver mobile coupons

Nearly half of consumers prefer to receive mobile coupons rather than paper coupons. And 85% of consumers say they’ll redeem a coupon that they receive via a link in a text message within one week. We’re seeing more and more retailers take advantage of this shift to mobile coupons.

To improve mobile loyalty program engagement

Most retailers and brands now make their loyalty programs available through their mobile app. This is a great step in the right direction to appeal to consumers who want to engage with loyalty programs from their smartphones. What loyalty program leaders have learned, however, is that more of their members prefer to access their rewards information from a link in a text message rather than through an app.

For more control over mobile wallet promotions

Consumers love Apple Wallet and Google Pay, but they present limitations for marketers because consumers have complete control over what goes in their wallet. Marketers can’t directly push new offers or rewards into them, limiting marketer’s promotional opportunities.

CodeBroker’s clients have overcome this obstacle with the MyOffers Mobile Wallet, which can be added with one click right into a consumer’s Apple and Google Pay walets. This gives marketers the ability to send new offers, or update existing offers. Consumer can be informed of updates via various methods, including text messages.

These are just three examples – there are many more. Consumers respond well to text message promotions, as well as text using text as an access point for a range of use cases. I encourage you to consider ways to incorporate text message marketing into your communications mix and, if you’re like other retailers who have, I expect that you’ll see great results.

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New Research Provides Insights into Mobile Engagement Preferences

By Dan Slavin

I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page.

For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as loyalty programs, text message marketing, and mobile coupons. What make this new research so interesting is that it addresses mobile engagement more broadly across all of these topic areas.

In our latest research, we surveyed 1,500 shoppers to gain insights into their preferred way to receive mobile offers, coupons and loyalty info from retailers. The research gives the answers, and you may be surprised by some of the results – particularly on the feedback relating to the use of mobile apps.

We continue to learn that every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email – and when a retailer uses a consumer’s preferred mobile channel, that consumer is more likely to make a purchase and stay engaged.

Some of the highlights:

Text messages are almost even with email as the preferred way consumers want to receive promotional messages, coupons and offers from retailers.

When signing up to a retailers SMS marketing list, 75% of research participants are willing to provide their name and address in exchange for a mobile coupon. This is great news for marketers who are looking to build higher-quality SMS marketing lists.

Mobile apps are not the preferred way for most consumers to access their loyalty program rewards information from their phones.

This is just a preview. There’s a great deal of insights on mobile engagement in this research report – you can access it here on our website Resources page.

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5 Tips for Successful Mobile Coupon Promotions

By Dan Slavin

Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper.

Mobile coupons also create a sense of urgency, helping retailers to drive short-term spikes in revenue, and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build successful mobile coupon promotions?

Here are five tips for you based on our survey data.

1. Offer, and deliver, mobile coupons via text messages.
It’s no surprise that people prefer to receive coupons on their mobile phones and that they want the convenience of being able to redeem the coupon directly from their phone. Fifty seven percent of respondents prefer to receive the mobile coupon in a text message so that it’s accessible via a link. Sixty percent of respondents said that they would redeem a coupon delivered via text message within one week; 25% within three days.

2. Use mobile coupon promotions as an incentive to grow your SMS subscriber list.
Welcome coupons are a great way to drive new business, but they can also be very effective as incentives to encourage customers to grow SMS subscriber lists and build membership for your mobile loyalty program. More than two-thirds of consumers we surveyed told us that they are more likely to join a list when an instant coupon is on offer.

3. Employ on-demand coupons.
Time and time again we’ve seen the effectiveness of on-demand coupons. More than three quarters of people we asked said they were likely or very likely to redeem mobile coupons that they requested. Combined with the fact that 60% of consumers told us that they are likely to redeem a coupon they receive via text message within one week, on-demand coupons can be a powerful tactic for retailers and have proved to be a great traffic driver.

4. Advertise mobile coupons in store.
In today’s digital world, it comes as a surprise that in-store signage still rules when it comes to mobile coupon promotions – with 57% of research respondents saying that they are most likely to respond to a coupon promoted via in-store signage versus out-of-store advertising. This is good news for retailers that offer in-store marketing programs to suppliers, and helpful insights for suppliers looking to offer coupons to drive purchases and build marketing lists.

5. Employ high-value, single-use coupons.
Consumers overwhelmingly prefer higher-value coupons that they can use only once, versus lower-value coupons that they can use multiple times. The important thing here is for the retailer to accurately track coupon requests and usage to ensure that the customer receives the same single-use coupon regardless of the channel used to request the coupon. That mobile coupon must also expire upon use across all channels, so that customers can’t use it more than once.

For a more detailed look at what U.S. consumers really want from mobile coupons, you can read the complete 2018 Mobile Coupon Survey.

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5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing

By Dan Slavin
Though the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already knee deep in planning for the holiday sales push.

If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing mix. According to recent research, nearly 50% of consumers prefer mobile coupons over printed coupons.

If you’re considering mobile coupons in your holiday marketing plan, here are some tips give you a mobile coupon marketing advantage.

1. Send coupons via text message. Paper coupons have extremely low redemption rates – typically between 0.5% to 1%. Mobile coupons delivered via SMS have redemption rates that range from 2%-10% for coupons sent to a list. An impressive 60% of shoppers who receive a mobile coupon via text message say they would redeem the coupon within one week.

2. Offer higher value, single-use mobile coupons. High-discount, single-use mobile coupons have more value to shoppers than lower discount, multi-use coupons.

3. Employ on-demand mobile coupons. On-demand mobile coupons, in which the consumer responds to a call-to-action to obtain a mobile coupon, have a much higher redemption rate, typically 30% to 50%, making them a great way to drive store traffic.

4. Make coupons available across all your mobile channels. Mobile is a platform with several channels (SMS, app, mobile wallet, web, social), and each consumer has his or her channel preference. To improve results, you will want to make your mobile coupons available via all of your mobile marketing channels.

5. Make mobile coupons redeemable in-store or online. Mobile coupons can drive more traffic in brick-and-mortar stores, but many people prefer to do their shopping online. That’s why it’s important to offer mobile coupons that can be redeemed both in-store or online.

Mobile coupons are about to surpass traditional paper coupons in consumer preference. And what better time to deploy mobile coupon campaigns than during the holidays. Here are some CodeBroker resources that can help you further as you think about driving purchases during the upcoming holiday season.

Best practices for increasing text marketing list opt-ins and mobile coupon redemption

How today’s shoppers want to acquire, store and redeem coupons

https://codebroker.com/mobile-coupon-software/mobile-coupon-platform/

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Consumer Preference for Mobile Coupons Reaches a Tipping Point

By Dan Slavin

CodeBroker’s recent 2018 Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47%, and that preference is growing.

The research shows that mobile coupon redemption rates are very high, which is compelling news for retailers looking to create short-term traffic surges: 25% of the research participants said that within three days they would redeem a mobile coupon they received via text message; 60% said they would they would redeem the mobile coupon within a week.

Convenience plays a large role in the growing acceptance of mobile coupons. The survey shows that while 69% would prefer to download mobile coupons to their phone, only 31% said they would prefer to download and print it.

How Retailers Can Maximize the Impact of Mobile Coupons

While the coupon research offers news that should re-energize retailers about mobile coupon use, it is how these coupons can be specifically used that should add to the excitement.

Based on the information the survey provides, the following strategies should be effective:

  • Send coupons via text. Since consumers prefer the convenience of mobile coupons and place a high sense of urgency on text messages, SMS coupons can prove very valuable.
  • Grow your SMS subscriber list through instant gratification. Offer a mobile coupon to incentivize consumers to sign up for your SMS subscriber list or loyalty program. You can also grow your SMS subscriber list by offering on-demand coupons.
  • Employ higher value, single-use mobile coupons. High-discount, single-use mobile coupons have more perceived value than lower discount, multi-use coupons.

Check out the research report for insights into additional strategies.

For retailers and marketers, the trend is undeniable and irreversible. As mobile coupons continue to grow in popularity, they will increasingly attract new customers and build repeat business for stores while enabling retailers to differentiate themselves from competitors.

For a more detailed look at consumer’s preferences for accessing and using mobile coupons, read the 2018 Mobile Coupon Consumer Research Report.

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5 Quick Tips to Accelerate Text Message Marketing Conversions

By Jeff Weiner

For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive higher mobile coupon redemption rates and incremental revenue – for short-term promos and longer-term text message marketing initiatives.

Here are five quick tips based on our experiences to consider as you develop SMS marketing and mobile coupon promos.

1. Capture Demographic Info During SMS List Sign-Up

By collecting demographic information during text message marketing list sign-up, you can add the record to your CRM system to help you target your text messages more granularly based on the information you collect. This will no doubt be more effective than just collecting a mobile phone number during the sign-up process for high-volume, generic text blasts.

2. Take an Omnichannel Mobile Marketing Approach

Don’t limit your SMS marketing campaigns to traditional text messages. Mobile is a platform with several channels beyond SMS, including mobile app, mobile wallet, and social. When your SMS campaign leverages all of these channels, you can drive better results.

3. Deliver Exclusive Content to SMS Subscribers

text message marketing is the ideal vehicle to create a sense of exclusivity among your customers. Consider employing, for example, early notification of discounts or special offers, and delivering those offers only to your SMS list subscribers.

4. Use Timely Content in Your SMS Promotions

Deliver timely messages to your SMS list to announce new store or restaurant openings. Using SMS to deliver well-timed messages can keep customers checking back frequently.

5. Integrate SMS Marketing Software with a Mobile Coupon Solution

Mobile coupons tied to an SMS campaign have been found by our clients to be an effective way to improve customer engagement, increase store traffic, and grow basket size. SMS text coupons also help to improve the customer experience while giving you a way to track the complete path to purchase.

To drive urgency (and also to ensure that a coupon is used only once), you will want to employ a security model that guarantees secure, single-use mobile coupons that can be redeemed only once, regardless of the number of channels a consumer views her coupon.

For a deeper dive into tips and strategies for sms marketing and mobile coupon marketing, I invite you to download our new ebook: How To Evaluate SMS Marketing Solutions For Your B2C Enterprise.

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4 Tips to Drive Store Traffic with SMS Coupon Promotions this Holiday Season

by Dan Slavin

The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and SMS coupon promotions to create a sense of urgency in your customers. Balance the need for convenience by engaging customers on multiple channels, with a secure single-use system that limits your liability and watch your sales climb.

Smartphones have changed the way people shop – especially during the holiday season, 96% of consumers plan to use their mobile devices to find better retail bargains, according to Shopular. Consider also that 72% of consumers say they have looked for coupons or offers while in-store via their mobile device, a figure that rises to 90% for Millennials, according to Valassis.

There are lots of compelling reasons for retailers to add mobile SMS coupon promotions to their marketing mix instead of using traditional coupons this holiday season. Through SMS coupon promotions, you can target precise demographics, boost redemption rates, and offer customers easy access. Mobile coupons also offer an opportunity to engage with customers which can last beyond the coupon use, and the chance to analyze and track the entire funnel by individual.

Done correctly, mobile coupons can drive holiday store traffic and incremental sales. Here are four best practices that offer significant benefit for both retailers and customers:

Employ on-demand mobile coupons

Traditional paper coupons have extremely low redemption rates that typically range from as little as 0.5% to 2%. Shifting onto mobile devices, and pushing mobile coupons out to consumers subscribed to your text message marketing list, brings greater convenience that can raise redemption rates to around 10%. But there’s an even better way.

An on-demand mobile coupon model, where the consumer responds to a call-to-action to obtain a mobile coupon, can increase average redemption rates to between 30% and 50%. Because the mobile coupons live on their phones, consumers can access them at any time. Also, depending on the delivery process, you may have the ability to continue communicating to a consumer on their mobile device, which you certainly can’t do with paper.

Redemption rates are highest for on-demand access. Graph below is based on a CodeBroker ROI study and analysis of hundreds of mobile promotions and subsequent delivery of 150 million mobile coupons.

A significant payback is possible to retailers who bear in mind these factors: the value of the offer, the level of consumer engagement with the brand, the sense of urgency the retailer creates with the promotion, and the mobile coupon delivery channel.

Make mobile coupons single use

It’s important that retailers limit coupon liability, particularly with high value coupon offers. Digital coupons can go viral and without some form of security they can be used multiple times.

The smart play is to issue single-use mobile coupons with unique identifiers. Every single-use mobile coupon should be validated and cleared at the point-of-sale, so that you know it has only been used once. You want the flexibility to issue coupons across various channels, and you want coupons to expire simultaneously across your omnichannel strategy the instant they are redeemed.

You want flexibility built-in. It’s imperative to find a partner that can help you to securely distribute your coupons via multiple channels, and if your POS does not have the capability, a partner who can help you to validate and clear them. The goal is for consumers to receive and redeem offers only once while allowing you to track their behavior from end to end. This enables you to limit fraud and liability — particularly with high-value offers.

Take an omnichannel approach with mobile coupon promotions

Mobile loyalty is all about providing consumers with multiple ways to interact with your loyalty program on their mobile devices. There’s no one-size-fits-all approach that will work here. Choice and convenience are key to securing the engagement you want. Don’t force them to sign into your website or download an app.

Especially during the holidays, consumers will use the mobile channel they feel most comfortable with. That might be text messaging, email, a mobile wallet, a specific app, or even Facebook Messenger. If you can open a dialogue on their preferred mobile channel, you have a much greater chance of engaging with them than you do sending out direct mail and hoping they’ll react.

An omnichannel mobile loyalty study compiled by industry analyst EKN Research shows that retailers now rank omnichannel-related loyalty as their number 1 capability in improving loyalty and engaging customers.

Mobile coupons should work in-store or online

Mobile coupons can drive more traffic in bricks-and-mortar stores and enhance the in-store experience, but many people prefer to do their shopping online. That’s why it’s important to offer mobile coupons that can be redeemed both in-store or online. In simple terms, supporting both provides greater convenience and choice for consumers, which makes them more likely to engage.

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Mobile coupons offer a gift that keeps on giving for retailers

This year, mobile coupons will be redeemed by nine out of 10 consumers

Retail marketers should add a mobile coupon strategy to their grab bag of campaigns.

At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution that would limit their coupon liability exposure through the use of one-time-use mobile coupons.

Today, a majority of retailers are seeing the ROI in implementing a mobile coupon strategy as their use is gaining wide acceptance by consumers who, surprise, surprise, forget to stuff circulars and mailers in their glove boxes when they leave home. Not so with a smartphone.

According to analyst firm eMarketer, this year about 40% of companies with more than a hundred employees have used mobile coupons for marketing purposes. Also, eight in 10 adult mobile coupon users already redeem coupons or codes via their mobile devices for online or offline shopping. Over the next two years, nine in 10 adults will do so.

CodeBroker did a study that measured redemption and ROI rates for retailers who use mobile coupons. Redemption rates vary depending on the medium. Redemption rates of 30-50% were realized from on-demand promotions when consumers text to a retailer’s code to receive a coupon.

A successful mobile marketing strategy is dependent on several factors. Namely, the value of the offer, the level of consumer engagement with the brand, the sense of urgency the retailer creates with the promotion, and the mobile coupon delivery channel.

The following infographic depicts redemption data from a variety of retailers both large and small, as well as different segments in the retail industry. Based on an analysis of hundreds of mobile promotions and the delivery of over 500 million mobile coupons to consumers, the data has been segmented into select distribution channels.

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Unleash the Power of Digital Loyalty… with new eBook from EKN Research

Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers shop online at least once per month and 33% do it on their mobile devices?

That’s the kind of insight you’ll find in our compelling and thought-provoking new eBook, “Digital Transformation: The Power of Physical to Digital Loyalty.”

Freely available for download, this in-depth report offers cutting edge analysis from the leading retail advisory firm EKN Research. Learn how an omnichannel approach, encompassing physical and digital loyalty programs, can inspire greater brand engagement and boost your customer retention.

“There is a compelling need for retailers to be omnipresent with their customers — be it mobile, social or physical,” explains report author, Sahir Anand, VP Research & Principal Analyst at EKN. “It’s time to switch from today’s in-store-focused loyalty model to a digitally-inclusive omnichannel program that will drive higher profitability.”

The report lays out the challenges of traditional card-based loyalty programs. They are often too complicated and they’re not very user-friendly. More than 50% of all customer loyalty cards are inactive, most likely because consumers prefer to easily and quickly access sales incentives such as digital one-time use coupons, directly on their smartphones and mobile devices.

As consumers shift from a purchase path based on bricks-and-mortar stores to online stores, retailers must adjust to meet their changing needs.

A fresh paradigm is required, so that retailers can offer a seamless experience across all channels, integrating rewards, perks, and VIP programs into an accessible loyalty program that works for customers wherever they happen to be, whether in-store or online.

The interest is keenly there:  57% of consumers want to be able to check their points balances on their smartphones, 55% want to be able to redeem reward points, and 54% want the ability to browse reward options.

Retailers must fulfil these expectations by offering a responsive omnichannel loyalty program that is:

  • Easy to access and to digest
  • Truly convenient and fully personalized
  • Simple and straightforward to sign up
  • Delivers long-term value for customers whenever they choose to engage with the brand and make purchases.

This eBook details the three pillars that will serve as a steady foundation for your new loyalty program:

  • Find out how to create a holistic customer experience
  • Connect the dots between customer growth and loyalty
  • Dig into valuable and actionable insights about your customer’s preferences and behavior.

Taking full advantage of consumer shopping trends and digital transformation, retailers can offer a seamless experience across all channels, integrating rewards, perks and VIP programs into an accessible loyalty program that works for customers in-store or online.

New processes and technologies are consistently emerging through digital transformation. Crafting a successful strategy is about integrating the physical and digital worlds. This fascinating report will help you to develop an omnichannel loyalty approach that will work for all retailers and their customers.

To find out more and take the first step towards your own omnichannel loyalty program, download “Digital Transformation: The Power of Physical to Digital Loyalty” by clicking here.

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3 Tips for the Mobile Coupon Creator

Mobile marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizesmeet their short and long-term objectives. Digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator for small business or a large business.

Let’s look at some of the ways that is happening.

Enhancing Your Mobile Coupons and SMS Offers

Retailers wanting to kick their mobile and SMS marketing up a notch should use in-store barcodes displayed on the smartphone for speedy checkout. This can be done through a mobile app or through a link to a digital coupon sent via SMS. Using mobile barcode coupons also means substantially improved behavioral tracking, such as knowing who viewed a coupon and who redeemed it.

If you have the technology to deliver secure one-time use coupons , they are very effective at providing a wealth of information for downstream analytics for segmentation and retargeting of future campaigns. CodeBroker can work with your team to take advantage of this technology so you can become a better mobile coupon creator.

Centralize Your Coupons and Offers

A perennial challenge retailers face each year is how to increase app usage and engagement, and more specifically, how to drive mobile app sales, how to improve conversion rates and grow monthly engagement.

One way to vastly improve mobile app engagement is to aggregate all of a customer’s coupons and offers into a single location, making them easier to locate and redeem. CodeBroker’s Coupon Center enables retailers to quickly and easily deliver a “My Offers” digital coupon wallet to their mobile app. This has been a great way for CodeBroker’s retailer customers to deliver an outstanding consumer experience and it only takes a couple of days to integrate.

Encourage Redemption

Our customers using Coupon Center are seeing a variety of significant benefits. One benefit is being gained by delivering one-time use welcome coupons in order to drive downloads. Using Coupon Center, our customers can provide a secure incentive for trying out an app. It is important to make sure that consumers cannot receive more than one welcome coupon if the consumer deletes and re-installs the app. Coupon Center takes care of this by securely linking the welcome coupon to the consumer’s phone. Coupon Center makes configuring these welcome offers quick and easy for the mobile coupon creator.

To further increase redemption, Coupon Center can deliver PUSH notifications to remind consumers that new offers are waiting or old offers are expiring.

Other successful strategies to enhance redemption include: Deliver segmented/personalized offers and incorporating bounce-back offers after a consumer makes a purchase or uses a coupon.

Follow these tips and you too will learn to become a successful digital coupon creator for small business and large business alike.

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