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Mobile coupons offer a gift that keeps on giving for retailers who follow basic rules

This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution Read More

Unleash the Power of Digital Loyalty… with new eBook from EKN Research

Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers Read More

3 Tips for the Mobile Coupon Creator

Mobile marketing is continuing to develop new and exciting ways of helping marketers and retailers of all sizesmeet their short and long-term objectives. Digital coupons can be a great way to enhance your existing mobile marketing strategies and the following article contains tips whether you are a mobile coupon creator for small business or a Read More

CodeBroker to Demo Mobile Coupons & Scanning at the Retailer’s Big Show

Designed to improve customer experience and retention, the use of Honeywell scanners and mobile coupons speeds the checkout process and tracks redemption data. BOSTON, MA – January 12, 2016 – CodeBroker, a developer of secure mobile coupon technology for retailers looking to increase foot traffic and basket size, today announced its joint participation with Honeywell Read More

12 Days of Mobile Coupon Deals

Written by Stefanie Gray Promotions for Black Friday and Cyber Monday are already in the can as the two big selling days are only a week away. However, there is still plenty of opportunity to deliver creative shopping incentives for the remaining 24 days before Christmas. According to a recent NRF survey, almost 75% of Read More

Creating the Ultimate Mobile Coupon Experience

Written by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years, we have found that creating an optimal customer journey depends on the retailer’s definition of the consumer’s purchase process, which includes the retailer’s offer strategy. Following are ideas based on Read More