I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page. For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as loyalty programs, text message marketing, and mobile coupons. Read More
mobile marketing
Blog
October 16, 2018
By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge between text lists and CRM systems. For several years now, SMS marketers have been Read More
September 17, 2018
By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer mobile coupons to paper. Mobile coupons also create a sense Read More
August 28, 2018
If mobile is part of your holiday marketing strategy, you may want to consider adding mobile coupons to your holiday marketing mix. According to recent research, nearly 50% of consumers prefer mobile coupons over printed coupons. If you’re considering mobile coupons in your holiday marketing plan, here are some tips give you a mobile coupon Read More
July 31, 2018
By Dan Slavin CodeBroker’s recent 2018 Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47%, and that Read More
July 17, 2018
By Jeff Weiner, CodeBroker If the answer is yes, then you’ll be interested in what we hear from other retailer and brand marketers who are searching for a new SMS marketing solution. Every potential new client with whom we speak tells us the same thing – that evaluating SMS marketing solutions definitely is not easy. Read More
September 21, 2017
By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing Read More
September 13, 2017
In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by Read More