Contingency Campaigns – Last Minute Promotions for Last Minute Shoppers
Retailers are projected to have a happy holiday. According to the NRF, sales will increase a healthy 4.1 percent or $616.9 billion this November and December. So why not share some of the joy with your customers? Mobile is the perfect choice to quickly deliver offers and incentives to bring people into your store, suggest last minute gift ideas, or wish your customers Happy Holidays. Following are some examples of how you can make everyone’s holiday (including yours) a little brighter.
Incentives & Offers
Drive those last minute shoppers into your store by delivering mobile coupons. Mobile offers are proven to deliver higher redemption rates than paper based coupons – upwards of 50% of consumers who receive a mobile offer will redeem it. Include a use-by-date and there’s no question you’ll see an increase in store traffic. Using mobile coupons has the added benefit of helping you better understand your customer’s purchasing behavior by tracking the complete path to purchase. You can use this information to deliver even more customized offers and incentives further driving increased sales.
Last Minute Gift Ideas
During the holidays customers are always looking for gift ideas for that hard-to-shop-for-relative, a last minute party invitation, or stocking stuffers. Alert your customers to special promotions or provide gift suggestions to reduce anxiety and make the shopping experience more enjoyable.
There’s still time to deploy Beacons this holiday season. Beacons provide an easy way for your customers to access additional promotional information. All a customer has to do is walk by a display and data such as product reviews, specifications or complementary products can be displayed. You can even deliver a mobile coupon for same day savings.
The holidays are the perfect time to give thanks and show appreciation to your most loyal customers. Personalized messages tell your customers that you care in addition to driving increased conversion rates and higher revenue per order. You can even give your customers a moment to relax. Deliver a coupon for a free cup of coffee or tea at a local coffee house – a chance for your customer to take a break from the hectic pace of the holidays.
Take the stress out of creating last-minute promotions. The CodeBroker Platform has all of the tools you need to execute successful mobile marketing contingency campaigns allowing you to enhance the customer experience, foster brand loyalty and improve lift. For over six years, CodeBroker has been at the forefront of mobile promotions. Working closely with our customers, the CodeBroker shopper marketing platform is powering some of the most sophisticated mobile experiences in the industry.