CodeBroker Software Improves Retailer’s Bottom Line
Retailers are employing everything from promo codes to 2D barcodes for customers to clip, print or load onto their mobile device and present at checkout. The problem is the vast majority of these “coupons” are really unlimited offers that customers can reuse over and over.
In order to provide true one-time use mobile coupons, a combination of integrated capabilities are required. CodeBroker’s mobile coupon system includes a comprehensive security model that guarantees secure, one-time use mobile coupons are delivered to your customers each and every time.
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Key capabilities of CodeBroker’s unique security model include:
Mobile Coupon Software Unique Codes
Supporting unique codes is a means to track the offer from issuance through redemption and expiration. By limiting the number of unique codes, a retailer can deliver high-value offers to their customers without the fear of incurring significant liability should the offer go viral.
Mobile Coupon System Coupon Assignment
The combination of a unique code and a mobile device number creates a link between the retailer and their customer. Using CodeBroker’s mobile coupon software, managing this relationship allows the retailer to track all mobile coupons the customer has either loaded or received onto their mobile device. Information such as which device received the offer, when it was viewed and when it was redeemed give the retailer a comprehensive picture of the purchase funnel.
Redeeming an offer during checkout happens when the mobile coupon’s code is entered into the POS system. While not required, being able to scan a barcode during checkout provides a seamless and expedient process for both the customer and the retailer. Following recognition of the unique code, the POS system clears the coupon and CodeBroker’s mobile coupon software marks the offer as redeemed. By clearing the coupon, it has been “collected” at the time of purchase and is no longer available for use.
Expiration will happen in all of the channels the customer viewed or loaded the coupon – SMS app, retailer’s app, email message, Apple Wallet, Facebook, etc – any channel the mobile coupon was made available. Simultaneous expiration ensures a mobile coupon cannot be used more than once eliminating coupon fraud.
Retailers benefit significantly from deploying one-time-use mobile coupons. Employing CodeBroker’s unique security model, retailers will minimize their liability risk associated with delivering high-value mobile coupons. Retailers are guaranteed that each customer will obtain one and only one offer regardless of the number of channels that they view their mobile coupons. CodeBroker’s mobile marketing software provides retailers with a wealth of multi-channel coupon delivery and redemption data allowing retailers to maximize mobile coupon creation.