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Digital Transformation – The Power of Physical to Digital Loyalty

Digital Transformation – The Power of Physical to Digital Loyalty

According to research from retail analyst firm EKN, the effectiveness of traditional retail loyalty programs is declining, due in large part to consumer use of smartphones and online commerce.

In response, retailers are employing an omnichannel delivery approach to loyalty programs, to engage more consumers by providing access to their loyalty benefits across their preferred mobile channels.

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