mobile coupon marketing

Digital Coupon Marketing: 6 Strategies To Improve Redemption Rates

By Stephanie Miles

As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue. Here are eight strategies marketers are deploying using our digital coupon platform to improve redemption rates for digital coupons.

Here are six digital coupon strategies being that retailers are using to drive store visits and incremental sales.

  • Deliver digital coupons through multiple channels.
  • Get the timing right.
  • Establish a digital coupon delivery cadence.
  • Offer digital coupons on-demand to in-store shoppers.
  • Deliver personalized digital coupons.
  • Use SMS text coupons to promote the largest discounts.

Here’s an overview of each of these strategies.

1. Deliver digital coupons through multiple channels. Engaged customers tend to sign-up for multiple marketing channels because they know they’ll receive different coupons. Deliver different coupon offers to consumers on your SMS marketing list or email list. This creates a sense of exclusivity for each of the channels the retailer uses to deliver offers. This drives both engagement and redemptions.

2. Get the timing right. “Unlike traditional mail and even email, with digital coupons you can choose exactly when you want customers to receive their coupons. Take advantage of this by sending when the offer is most appealing, and by tailoring the language to the situation. For example, at 5pm on a weekday, a marketer could send a promotion that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.” Unlike traditional mail and even email, with digital coupons you can choose exactly when you want customers to receive their coupons. Take advantage of this by sending coupon offers when the offer is most appealing, and by tailoring the language to the situation. For example, at 5pm on a weekday, a marketer can send a promotion that says: “Too tired to cook? Pick up a large 2 topping pizza for $9.99 ($5 off!) on the way home tonight! Call 310-555-1212 to order, and mention this txt.”

3. Establish a digital coupon delivery cadence. Your digital coupon marketing plan should ensure that digital coupons are delivered to consumers on a regular basis. Our digital coupon platform customers experience very consistent redemption rates for digital coupons once they establish an offer delivery cadence. 

4. Offer digital coupons on-demand to in-store shoppers. Promote on-demand digital coupons via in-store ads and signage instructing customers to send a text to receive a digital coupon via a text message. Our digital coupon platform customers are realizing redemption rates between 30%-50% for these on-demand digital coupons. offers based on each customer’s engagement with prior offers and her purchase history. By leveraging your CRM, you deliver personalized offers based upon a customer’s prior engagement, purchase history, preferences and more. The power of mobile coupon marketing is what makes coupon personalization possible.”

5. Deliver personalized digital coupons. Deliver personalized digital coupons based on each customer’s engagement with prior offers and her purchase history. By leveraging your CRM, you deliver personalized offers based upon a customer’s prior engagement, purchase history, preferences and more.

6. Use SMS text coupons to promote the largest discounts. Provide more aggressive discounts with SMS text coupons than you do with other channels. SMS text coupons that buyers perceive as providing the most value, such as Buy One Get One Free, are much more likely to be redeemed. Save smaller discounts for email and other less effective channels.