Written by: Joe Pappalardo Retailers have been advertising on Facebook since it was first launched in 2004 (This Is What Facebook’s First Ads Looked Like). According to the article, venturing into digital advertising was challenging for both Facebook and advertisers. In the 11 years since, Facebook has learned a thing a two about advertising as…
Written by: Joe Pappalardo The go-to social platform of choice is Facebook. According to a recent survey by BuzzStream, 38% of respondents said Facebook is their preferred social platform for following their favorite brands. While Facebook is not considered the ideal channel to pitch a new product (HubSpot survey), it’s a great place to enrich the…
Written by: Joe Pappalardo Engaging with customers through social media channels is no longer an option for retailers. As evidenced by the 2014 holiday shopping season, Walmart alone had over 40 million Facebook interactions. The issue for many retailers is deciding the best way in which to engage with their customers to influence shopping behavior.…
Family or Friend Referral: The Retailer Ultimate Reward Written by: Dan Slavin The retailer ultimate reward is when a customer refers family and friends to a brand. The referral is testimony to both product value and the retailer-customer relationship. The retailer is considered a trusted source. So, what are some of the ways a retailer can embrace…
Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the next new thing or grudgingly had to see what all the hype was about, we quickly learned that Facebook had the potential to become a powerful communication vehicle if we…
Smart Coupons for Facebook Empower Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution of Facebook offers eliminating fraud and financial liability concerns Belmont, MA, December 4, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced Smart…
