Written by: Stefanie Gray Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image below, using promotion text messages is not very customer friendly and certainly not considered an SMS marketing program best practice. For example, compare this experience to joining an email marketing…
Written by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive. Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program…
Written by: Stefanie Grey There are many creative ways to engage with your customers using promotion text messages and mobile coupons and offers. Depending on the goal of the program, our retailer customers have had a lot of success in both increasing brand awareness as well as driving traffic to their locations by leveraging their…
