Using Text Messages to Effectively Market to Millennials
Written by: Sue LeClaire
Bottom line, old school B2C marketing is not cutting it with Millennials. First rule of engagement: stop sending email blasts. They check email but nowhere near the same frequency as Instagram, Snapchat and SMS. In fact, email is the last place they’ll look for meaningful content.
According to a recent report by SDL, Millennials check their smartphones 45 times a day. Greater than two-thirds search for discounts via social media platforms including Facebook and Twitter. Key points from the study for retailers:
Same Experience, Different Channels.
67% of research respondents said they use more than 2 devices per day (some up to 4 devices), a smartphone being the prominent device. With that said, 64% said they expect the same experience across all channels. Our retail customers have realized redemption rates as high as 26% when promotions are delivered in multiple channels.
Millennials know you’re collecting data about them. And they expect you to use that data wisely. In fact, they will knowingly give you more information in exchange for a great offer. According to a report by Infosys, 67% of shoppers prefer personalized coupons to all other forms of personalization.
Offers, Offers and More Offers.
The #1 reason Millennials connect with retailers is to actively seek out deals. However, they want a deal that is unique to them. CodeBroker customers typically experience redemption rates between 3-10% and as high as 13% when delivering mobile offers to an SMS marketing list.
Create a sense of urgency with your most engaged customers. 53% of Millennials are more likely to buy from retailers that they have done business with previously. Our retail customers have seen redemption rates increase 300-500% with limited time offers or through the use of reminder messages.