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Retailers Overemphasize Loyalty: Report

Written By: Lauren Johnson Consumers not as interested in loyalty as retailers think Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group. One of the main takeaways from Acquity Group’s “Desktop versus Smartphone: Read More

Study – Recasting brick-and-mortar stores

Written By: Antoinette Alexander The Internet and mobile have transformed consumer shopping behaviors, but the in-store shopping still remains important to many consumers, especially when buying cosmetics, apparel, grocery and office supplies, according to a new study from global management consulting firm A.T. Kearney. It is important, however, that retailers strategically assess and recast the role Read More