CodeBroker provides leading edge digital solutions to retailers, consumer brands and pharma companies


The CodeBroker Offer Marketing Platform empowers marketers to create, deliver, orchestrate, and measure personalized omnichannel offers and campaigns across the customer lifecycle. CodeBroker’s Offer Marketing Platform is a suite off applications that includes single-use offers and coupons, text message marketing software, and a branded digital offer wallet. CodeBroker has delivered more than 3 billion mobile coupons and rewards for many of the biggest names in retail.


CodeBroker solutions for consumer/retail:


CodeBroker offers a mobile-first platform with solutions for a modern alternative to traditional sampling and a co-pay registration, adherence, and analytics solution that can take your measurement and analytics capabilities to a new level. Think about truly advanced activity monitoring and reporting that drives the patient’s next best action, all real-time and all connected. We have the ability to a create seamless customer experience that drives new prescribing, increases co-pay utilization and improves adherence.


CodeBroker solutions for pharma:

Founded in 2008, CodeBroker has been at the leading edge of mobile customer engagement since our founding. We are a pioneer in mobile coupon and text message marketing solutions for major national brands. CodeBroker was the first company to provide single-use mobile barcode coupons, single-use coupons in an app, omnichannel mobile coupons, and Apple Wallet coupons. Today, CodeBroker works with clients in the consumer retail and pharmaceutical industries.


Dan Slavin

Co-Founder, CEO

Dan is a seasoned business leader with extensive experience building and running growing technology firms. He has over twenty-five years nurturing technology-based companies, with fifteen of those years focused on the mobile market with a deep commitment to help retailers and pharmaceutical companies drive increased revenues through the use of technology

Prior to starting CodeBroker, Dan was CEO of Framework Technologies. Framework created web-based enterprise software for product and project collaboration and was acquired by Centric Software.

In addition, Dan was Vice President of Open Market’s electronic commerce business, the Internet’s first electronic commerce provider and CEO and Founder of International Testing Services which developed software for testing and training administrative and clerical applicants/employees.

Dan graduated Summa cum laude and Phi Beta Kappa from Yale University with a Bachelor of Science in Electrical Engineering degree and holds an MBA from Harvard University.

Pero Smrzlic

Co-Founder, CTO

Pero is an experienced entrepreneur who has held key senior management positions in engineering, including Director of Engineering, Vignette Corporation, Mobile e-Commerce and Content Delivery; VP of Applications Development, OnDisplay, Inc, B2B Process Applications, where the company had a post-IPO acquisition valued at $1.7b; and Director of Engineering, Software Emancipation Technology, which produced DISCOVER, the first information system used by the software engineering organizations of Fortune 500 companies to optimize performance as outlined via Capability Maturity Model (CMM).

Pero has built and successfully led engineering teams for the past twenty years while remaining a hands-on software engineer focusing on product quality and adherence to proven industry practices. His expertise in building high volume, real-time transaction processing systems is instrumental to the performance of the CodeBroker platform.

Pero holds a M.S. in Computer Science, and Bachelor of Science in Computer Science and Applied Math from Western Michigan University.

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