Articles on Text Message Marketing and Mobile Coupon Marketing

Text and Loyalty Marketing Solutions

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New Research – Driving Retail Sales During the Pandemic
August 20, 2020

Hot off the presses is new consumer research that provides insights into consumer shopping habits during the COVID Pandemic. Even though most stores have re-opened, shopper behavior continues to be dictated by each consumer’s unique situation, such as tighter finances and health concerns. In our new research, we explore how shopping behaviors have changed, which changes are likely to continue, and what retailers can do to reinvigorate retail spending while the pandemic remains with us.

Key Takeaways

  • Since the pandemic started, more than half of the research respondents said that they are shopping less often, with three-quarters spending less at their favorite stores.
  • Nearly two-thirds of the respondents indicate that their lower spending levels will continue.
  • Consumers have largely abandoned their favorite retailers in favor of Amazon, with nearly two-thirds stating that they shop more at Amazon and less at their favorite retailers’ online stores.
  • 75% of respondents say that SMS text coupons or mobile/digital coupons would encourage them to shop at their usual stores rather than from Amazon.

The results suggest opportunities for retailers to compete against online retailers like Amazon through both physical and online channels. As retailers grapple with ways to protect and build business during and after the pandemic, considering the role that high-value coupons delivered via mobile can play in their marketing efforts holds significant promise during this challenging period for retailers.

Click here to access the complete report

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Secure Redemption and Secure Distribution
Single Use Coupons and Text Message Marketing Software
June 30, 2020
By Dan Slavin

I speak with potential customers on a daily basis about single use coupons and text message marketing software, their questions often seem to be the same. As a result, I thought I would write down the information that I share with them on a regular basis in the hope that it will be helpful for you too.


Single use coupons have many applications that are unique from multi-use coupons. They can be used:

  1. When it is important to limit liability,
  2. To limit distribution to a limited set of individuals,
  3. To deliver personalized offers, and
  4. To provide perfect attribution for marketing programs.

I will discuss these one at a time:

Using single-use coupons to limit liability:

We often think of offers as being different from coupons. An offer is something that you are happy for as many people as possible to take advantage of – for example, buy 100 pizzas and get one free. I am sure that nearly every pizza restaurant in the world would be happy to provide this offer to its customers. However, what if the offer were to give customers who present the coupon a $10 bill. Suddenly, it becomes super important to make sure that only the people you want to have the coupon can obtain it and that the people who have the coupon can only use it once. This is the essence of a single use coupon. A typical use for single use coupons where you want to limit liability are reward certificates. These are earned by specific customers after spending and you want to make sure that only the person that earned the certificate is able to use it. Since coupons can be sent to marketing lists as well as requested on-demand by consumers, it is important to be able to limit the distribution when delivering on-demand as you may not know the potential volumes being requested ahead of time. Single use coupons allow you to limit the quantity distributed to a specific number to limit your overall liability. Finally, you may have a specific coupon, such as SMS text coupons, that you are happy to provide to many potential customers, but which you only want a customer to be able to redeem one time regardless of the number of times they request it.

Limiting distribution of single-use coupons to a limited set of individuals:

When sending you are emailing deep discount re-activation offers to specific individuals, you want to make sure that those offers do not go viral and get into the hands of an unlimited number of people you did not send it to. Similarly, you might decide to offer a high value “Welcome” offer to people joining your marketing program. You want to make sure that only those people who joined the program are actually able to receive/use the coupons. If you are using single use coupons and someone posts their coupon to a web site, then they have essentially given their coupon to the first person who brings it to the store, but their coupon cannot be shared/used by many individuals.

Personalized offers and coupon personalization:

When your company begins to execute personalized offers, it becomes critical to have the ability to deliver single use offers so that you are able to ensure that the special offer that you give to customer A is not generally available to all of your customers. It is difficult to track the effectiveness of personalized offers if “anyone” can access the offer. This leads into the next use for single-use coupons:

Providing perfect attribution for marketing programs:

When executing marketing programs, it I important to be able to know exactly what the benefits are of the program being executed. I hear all the time from CFO’s that they are concerned about “leakage” in the reporting they receive on coupon usage. What this means is that when multi-use coupons are used, the CFO’s have little faith that the redemptions came from the specific marketing program vs being posted on a coupon site and therefore becoming a general discount vs a targeted program discount. Single-use coupons solve this problem by providing accurate tracking between the coupon distribution and the redemption. In this way, an individual coupon redemption can be attributed to the specific marketing program view/click/delivery/individual. This tracking works for every channel including SMS text coupons, digital and online coupons, and even print. Imagine being able to place on online digital ad and knowing the number of views (by site/location), clicks, unique coupons issued, and redemptions tied back to specific marketing dollars spent. This is nearly impossible to do with multi-use coupons.

In order to fully understand how single-use coupons work, we have to break the problem down into two basic capabilities: Secure Redemption and Secure Distribution. Secure Redemption is the core technology component that is required in order to be able to deploy single use coupons. Secure Distribution provides the ability to limit distribution and accurately attribute single-use coupons to individuals and marketing programs.


Let’s talk about Secure Redemption first. Secure Redemption is the ability for the point-of-sale system (POS) or the eCommerce shopping cart to be able to i) issue and ii) accept and process single use coupons.

It may be obvious to some, but in order to be single-use, each coupon must have a unique promo code/barcode. This uniqueness is what ensures that single-use coupons can be used only once and efficiently tracked. A common question that I have prospective customers ask their POS or eCommerce team is “Can our POS or eCommerce shopping cart handle single-use/serialized coupons?” (“Serialized” coupons are another way to describe single-use coupons)

What I mean by handle single use coupons is that if a consumer goes to the POS and presents a coupon or enters a coupon in the eCommerce shopping cart, the POS or eCommerce shopping cart is able to i) identify it as a single use coupon, ii) determine whether the coupon is valid, iii) determine if the coupon has never been used before, and iv) if i-iii are true, v) accept the coupon and vi) invalidate the coupon by marking it as redeemed so no one else can use it.

If your POS or eCommerce shopping cart can do this today, then the next question you need to ask your POS/eCommerce team is whether or not they are able to provide you with a “stack” of single-use codes. If they can, good for you! You are ready to use single-use codes and you should move on to the next section on Secure Distribution for how to most effectively take advantage of your single-use capabilities.

If you are one of the many businesses that are unable to handle single-use coupons, then you need to find a partner who can add this capability to your POS or eCommerce shopping cart. CodeBroker, offers one such single-use coupon platform.

You will also need to integrate this platform into your POS or eCommerce shopping cart. There are two basic capabilities these platforms provide for the POS/eCommerce shopping cart:

  1. They provide the ability to validate that a coupon is good in real-time. They typically have a real-time API call that accepts (among other things) a coupon code/barcode as input and returns an indicator which tells whether the coupons should be accepted. If the coupon code is recognized and has not been used, then the coupon platform will indicate to the POS/eCommerce shopping cart that the coupon is valid so that the discount can be taken.

  2. Once the discount has been taken, the POS/eCommerce shopping cart must inform the coupon platform in real-time that the coupon has been used so it cannot be used again. Real-time is important here to ensure that a customer cannot come back within seconds or minutes and re-use the coupon.

These capabilities can only be supported by real-time integration with the POS or eCommerce shopping cart. While any integration with POS can be difficult, some couponing platforms make this as easy as possible by employing only 2 API calls to support this integration making it straightforward to add this capability to your existing systems.

Once your POS/eCommerce shopping cart is able to process single use coupons, you then need to have an easy and fast way to get new single-use codes for your marketing programs. This is the final major requirement for Secure Redemption – you need to have an easy way to obtain codes for your programs. I have heard of situations where it can take many days of waiting to obtain codes. It is important that you are able to obtain these quickly.

Sometimes I speak to customers who can process single use coupons at their POS and/or eCommerce shopping cart, but the systems don’t talk to each other (imagine that!). This is an unfortunate situation because one of the most common uses for single use codes requires that consumers can only use the codes once either in-store OR online. A reward certificate would be a good example of a single-use coupon that could only be used once.

If you are in this situation, then a single-use coupon platform can help you by i) enabling your POS to accept eCommerce coupons or ii) your eCommerce shopping cart to accept single-use POS coupons. The latter is often much easier to implement as it requires little/no change to the POS system (making changes to eCommerce shopping carts is often much easier than updating POS systems).

Once you have access to Secure Redemption capabilities either via your in-house capabilities or your single-use coupon platform’s Secure Redemption capabilities, it is time to focus on Secure Distribution.


Once your POS or eCommerce system has the ability to handle single use coupons, it is time to focus on Secure distribution. Secure Distribution solves the set of challenges you will face when distributing the single use coupons to your customers. This often comes up when delivering personalized coupons which requires Secure Distribution. (How can you deliver different offers to different consumers and track their behavior if a consumer can simply post an offer to a shopping site or coupon site and suddenly everybody has access to it?) The benefits of Secure Distribution typically fall into one of a number of categories:

  1. Removes risk of offers being used more than once or going viral.
  2. The customer always gets the same mobile offer regardless of number of times she requests it.
  3. Once an offer is redeemed, it expires simultaneously and is marked as redeemed across all channels to prevent re-use.
  4. Enables more accurate, customer-level tracking and attribution so you can attribute purchases directly to marketing efforts.
  5. Deliver offers on multiple channels, to increase engagement and redemption.
  6. Set up coupons for in-store and/or online redemption, with coordinated expiration across all channels.
  7. Ensure that your coupons’ appearance varies with their state (expired, redeemed, etc.).

There are many different ways to deliver coupons. The most common ways are i) to send to customers on marketing or loyalty lists that you have built, and ii) coupons can be requested on demand by a consumer responding to a call to action such as an online ad, a printed ad, or a radio/tv commercial.

When sending coupons to your customers, you want to make sure that they don’t go viral. One way to do this is to deliver a unique coupon code to each customer. Secure Distribution makes it easy to assign or pre-assign coupon codes to your customers as part of the delivery process. Secure Distribution then ensures that your customers get the same coupon regardless of how the coupon is delivered (email, text, app, etc.). Because the coupons are unique, you can be confident that your customer cannot post their coupons on a coupon sharing site for others to use.

Secure Distribution also ensures that if you send your customer their coupon via multiple channels (eg. Email + app) that the customer gets the same coupon code in both channels, thereby ensuring that each customer only receives one coupon.

Secure Distribution also allows you to deliver a live version of the coupon meaning that the “face’ of the coupon always reflects the actual status of the coupon. This means that if the coupon is expired, the coupon code or bar code will no longer be visible and if the coupon has been redeemed, the face of the coupon can present the date/time that the coupon was redeemed. Displaying a “live” coupon also allows you to make emergency changes to the coupon in case something was missed during proofing (eg. A missing disclaimer that the discount cannot be applied to certain products)

Another popular way of delivering single use coupons is called “on demand”. On demand is when a consumer sees a call to action on television, radio, print, or similar and takes some action to request a coupon. This type of coupon can be a very effective way of driving traffic to e-commerce sites and physical store locations. We typically see redemption rates of about 30% to 50% for on-demand coupons.

On demand coupons can also be delivered when consumers are on social media or browsing the web. Because they are single use and securely distributed (ensuring that consumers can only get one), it is then very easy to i) track exactly which adds generated which coupon, ii) the associated revenues that were associated with that and iii) be confident that there is no leakage. Secure Distribution ensures that no matter how many times your customers request coupons, they will always get the same coupon code. The best Secure Distribution systems/methods do not use cookies which makes it very difficult to obtain a second copy of a coupon.

Secure Distribution can also enable you to gamify your coupon distribution by providing a way to execute secure mystery offer and “choose you offer” campaigns while ensuring that consumers can only obtain one offer.


Single use coupons powered by Secure Redemption and Secure Distribution open up a world of possibilities for making your couponing and text message marketing programs more effective at revenue and profit generation by enabling improved personalization, superior tracking/attribution, and reducing overall costs by limiting liability and opportunities for coupons to go viral.

For more information on how to deploy single-use coupons at your company, please contact CodeBroker at 800-928-7315 or by clicking here.

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Digital Coupon Wallets: Key Considerations
March 19, 2020

How to Deploy a Digital Coupon Wallet

Written by: Sue LeClaire

For retailers that use coupon software to drive store trips and purchases, providing a digital coupon wallet within the retailer’s mobile app can be a powerful catalyst for both the customer and the retailer. The ability to aggregate all of a customer’s mobile coupons into a central location provides unprecedented convenience. I can’t count the number of times I’ve been caught rummaging through the glove compartment of my car or emptying the contents of my pocketbook on the front seat looking for a misplaced offer when making an unplanned stop to pick up something. As a retailer, you can deliver a superb customer experience. Digital coupon wallets will keep your customers engaged with the mobile app via regular check-ins for new offers.
digital coupon wallet

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Are You Seeking a New SMS Marketing Solution?
February 27, 2020

By Dan Slavin, CodeBroker

If the answer is yes, then you’ll be interested in what we hear from other retailer and brand marketers who are searching for a new SMS marketing solution.

Every potential new client with whom we speak tells us the same thing – that evaluating SMS marketing solutions definitely are not easy. The reason…there are so many SMS marketing solutions out there and, on the surface, they can be hard to differentiate.

In this post, I thought I’d share five of the most important criteria we hear from marketers who are looking to bring a new text marketing solution into their organizations. For the complete list, along with some helpful tips, I invite you to download this paper: How to Evaluate Text Message Marketing Software. 

1. Ease of use

Marketers want a self-serve SMS marketing solution so they can quickly implement campaigns in response to market conditions. But, in order to do this, they want a solution that, first and foremost, is easy to use. According to the mobile marketers with whom we work, ease-of-use comes down to two factors: 1) an intuitive interface, and 2) strong vendor support should they need assistance.

2. An SMS marketing vendor that can grow your SMS list fast while ensuring list quality

Many text marketing vendors will tell you that they can help you to quickly grow your SMS list but, more often than not, the quality of the list suffers. Most text marketing solutions have a list sign-up process that goes like this:

  • User texts in a keyword
  • User receives a text message to confirm
  • User replies by texting back a “Y”
  • User receives a message back confirming their opt-in

And the user is now on the list. The only problem is that all the marketer has only a phone number, with no demographic data whatsoever. It’s like just an email address.

Marketers now realize that they need more than just a phone number that opted in. Marketers want to collect demographic info, such as name, zipcode, and other info that will help make their marketing more effective. And they want a more robust sign-up process that, not only facilitates the ability to quickly build SMS lists, but also has demographic capture as part of the process – with an easy-to-use form that the recipient fills out during the opt-in process.

3. Tight integration with a mobile coupon solution

CodeBroker’s customers have found that SMS text coupons are highly effective at improving customer engagement and driving purchases. According to a recent research report, SMS text coupons delivered via text message drive high levels of purchases and urgency, with 25% planned redemption within three days, and 60% planned redemption within one week.

4. Works with your marketing infrastructure

It’s mission critical that your text message marketing software has APIs to enable the system to easily share data with your other systems – CRM, loyalty, analytics, and websites – with minimal IT support.

5. A true partner that helps you become successful

With many SMS marketing solutions, marketers are on their own. Many solutions are quite technical, or the marketer may be new to SMS message marketing and, for these reasons, marketers tell us that they want an SMS message marketing vendor who will help make them successful.

From project support, to advice on best practices, to proactively ensuring TCPA and CTIA compliance, marketers increasingly are looking for a text marketing solution that is more than a software product…but one that also includes planning and implementation support.

We at CodeBroker always encourage marketers to take a hands-on approach when assessing new text message  marketing software – to get their “hands dirty” with the system before making a decision.

If you’re in the process of looking for a new SMS marketing solution, I invite you to download How to Evaluate Text Message Marketing Software for more help, including a helpful vendor checklist.

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4 One-time-use Mobile Coupon Must Haves
February 20, 2020

Written by: Sue LeClaire

Single-use mobile coupons and personalized coupons and offers are being used by a growing number of retailers to drive store traffic and purchases. In this article we explore the four must-have characteristics that define a true single-use mobile coupon. Retailers are employing everything from promo codes to 2D barcodes for customers to clip, print or load onto their mobile device and present at checkout. The problem is the vast majority of these “coupons” are really unlimited offers customers can reuse over and over. In order to provide true single-use coupons, a combination of integrated capabilities are required. Having built a comprehensive security model from the ground up, CodeBroker has over ten years of experience providing secure, SMS text coupons to some of the top retailers in the U.S.

So what constitutes a truly single-use mobile coupon?

one-time-use mobile coupon
  • It contains a unique code
  • Can be delivered to a specific device and/or individual
  • Cease to be usable upon redemption
  • Supports simultaneous multi-channel delivery and expiration

Unique Code. Using a unique code is the first step in implementing secure, single-use coupons. A unique code is a means to track the offer from issuance through redemption and expiration. By limiting the number of unique codes, a retailer can deliver personalized coupons and high-value SMS coupons or coupons on demand without the risk of the coupon being used more than once or going viral.

Delivery. The combination of a unique code and a mobile device creates a link between the retailer and customer, which is optimal for delivering personalized coupons by text message Managing this relationship allows the retailer to track all mobile coupons the customer has either loaded or received onto their mobile device. Information such as which device received the offer, when it was viewed and when it was redeemed give the retailer a comprehensive picture of the purchase funnel.

Redemption. During checkout the mobile coupon’s unique code is either scanned, in the form of a barcode, or entered into the POS by the cashier. While not required, being able to scan a barcode during checkout provides a seamless and expedient process for both the customer and retailer. Following recognition of the unique code by the POS system, the coupon is marked as redeemed and the one-time-use mobile coupon is “cleared.” By clearing the coupon, it has been “collected” at the time of purchase and is no longer available for use.

Multi-channel Expiration. A huge challenge in marking a coupon as redeemed is expiring it in all of the channels it was made available. Expiration must happen in all of the channels the customer viewed and loaded the coupon – SMS app, retailer’s app, email message, Passbook, Facebook, etc. Simultaneous expiration ensures the coupon cannot be used more than once eliminating coupon fraud.

Retailers benefit significantly from deploying single-use mobile coupons. First, CodeBroker customers routinely see up to 50% redemption for on-demand mobile coupons, significantly higher than paper-based coupons. Higher redemption rates translate to an increase in incremental revenue as offers drive more trips to the store and increased basket size. Second, effective personalized coupons and offers are helping retailers build brand loyalty with their customers increasing their lifetime value. Third, with single-use coupons, retailers are able to track the entire purchase funnel – from delivery through redemption – creating a comprehensive picture of consumer purchase behavior.

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Mass text messaging article
Mass Text Messaging + Personalized Offers
February 17, 2020

Mass Text Messaging is a cost-effective, efficient approach to text message marketing. With just a click, marketers can quickly send promotion text messages and SMS text coupons and offers to millions of recipients. The challenge for marketers is that mass text messaging is typically one message to many – define a generic offer; set up the campaign; blast it out to millions.

Imagine being able to segment mass text messaging promos, and target each segment with a rich, single-use coupon offer. You get the same benefits of mass text messaging, with the advantages that come with the security of single-use coupons and coupon personalization.

Segment and personalize mass text messages

Rather than sending a generic mass text offer to millions, CodeBroker’s customers combine mass text messaging with the delivery of high-quality, single-use coupon offers to different list segments, for more personalized promotions at scale. In addition, according to recent research, a large number of consumers prefer to receive SMS text coupons via promotion text messages.

This opens up a whole new world of possibilities for driving higher response rates and more revenue.

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SMS Marketing | Text Promotions: Best Practices
December 10, 2019

Written by: Stefanie Gray

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing programs best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

Standard practice is to send promotional text message to all customers who have subscribed to an SMS list. The message invariably looks similar to the following.


sms best practices 1Pros:

  • Effectiveness measured in redemptions between 3-8%.


  • Offer code appears as a mobile device number.
  • Same promotion text message is sent to everyone on the SMS marketing list.
  • Not a compelling customer experience.
  • Inability to track offer engagement.

As opposed to the SMS best practice of announcing great savings in a text message and include a link the consumer clicks on to view the offer in a mobile web browser. The customer experience will mirror the following.

sms best practices 2Pros:

  • Create a sense of mystery encouraging the customer to click on the link to view the mobile offer. Click-thru rates can be as high as 50%.
  • Customer can save the offer in a centralized location such as Apple Wallet making it easy to locate during checkout.
  • Scanning a mobile coupon significantly reduces checkout time.
  • Increase redemption rates for both in-store and online to 5-13%.
  • Improve behavioral tracking. Understand who has viewed the offer, who has clicked-thru to the eComm site, who has redeemed the offer including when and in which store, etc.)
  • Great customer experience for both in-store and online.
  • The ability to use analytics to improve offer segmentation and re-targeting.

Stay tuned for more SMS marketing best practices or, you can click on mobile coupon software to learn how mobile offers help retailers improve their bottom line.

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Mobile Coupon Marketing: 5 Proven Strategies
September 23, 2019

Nearly half of all consumers prefer mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more and more businesses are employing mobile coupon marketing programs into their marketing mix.

Mobile coupons not only give more consumers what they want, but they also present marketers with new and improved possibilities for driving store traffic and purchases.

Here are five mobile coupon marketing strategies we’re implementing with several of our clients – larger national retailers – to help them drive store visits and incremental sales.

Utilize a Digital Coupon Wallet as a Personalized Offer Center

Many of our clients have implemented our MyOffers digital coupon wallet to retain customer mindshare and drive ongoing purchases. A digital coupon wallet can serve as a personalized offer center for each customer. Retailers deliver and update mobile coupons, digital coupons, loyalty rewards, and offers directly to the customer’s digital coupon wallet. Customers have one convenient place to track and organize coupons and rewards from their mobile device or desktop.

A digital coupon wallet serves as shared real estate between the retailer and the customer, to help retailers to stay top of mind with each customer and drive more business. Rather than a shopper searching the Internet for deals, she won’t have to because the deal will be sitting right in her digital coupon wallet.

Employ Single-Use Coupons to Enhance Personalization

Research shows that digital coupons and discount codes often get used by consumers more than once or get shared online, which can cause several problems for personalization efforts, such as:

  • Attributing redemptions accurately
  • Conducting valid a/b tests
  • Maintaining the integrity of a personalization effort for a particular customer

And, most of all, retailers know that it often takes higher-value discounts to get customers to take action, but it’s risky to offer higher-value discounts if a customer will try to use them more than once, or share those discounts online.

CodeBroker’s customers are addressing these challenges by employing single-use coupons and SMS Text coupons, enabling them to deliver the higher-value offers that work – without the risk. Single-use coupons use a security model that ensures that:

  • The customer always receives the same barcode regardless of the number of times, or channels, in which she requests the coupon.
  • Once the coupon is used, it expires simultaneously and is marked as redeemed, across all channels.
  • It is impossible for a customer to obtain a second copy of the coupon unless allowed by the retailer.

Offer In-store, on-demand mobile coupons to incentivize shoppers

According to research, consumers respond to in-store ads for on-demand mobile coupons at higher rates than other types of coupon ads, such as online ads. (Source: Mobile Coupon Research Results.) Retailers offer instant mobile coupons via store signage, directing shoppers to send a text to a short-code to receive the SMS coupon. Our retail customers are realizing redemption rates between 30%-50% for on-demand mobile coupons.

Offer SMS text coupons

Retailers are having a great deal of success driving store traffic and short-term revenue by offering mobile coupons to their SMS marketing lists. Retailers have found that SMS text coupons help to create urgency and drive near-term revenue.

As we learned from the research, consumers plan to redeem SMS text within a few days, which makes text message coupon delivery an effective way for marketers to rapidly move the needle. An interesting stat from the mobile coupon research report shows that 85% of consumers will redeem a mobile coupon received via SMS within one week; 25% say they will redeem the coupons within three days.

Grow SMS Subscriber lists with mobile coupon offers

Retailers are having great success getting consumers to sign up for their SMS marketing lists by offering mobile coupons as sign-up incentives. Our customers have found that mobile coupon incentives are effective, not only for growing SMS subscriber lists, but also for driving customers to visit a store and make a purchase.

CodeBroker’s customers using our SmartJoin SMS list sign-up software are realizing up to a 50% increase in list sign-ups, as well as greater than 50% redemption rates on the mobile coupons they receive in return for signing up.

So there you have it – five proven mobile coupon marketing strategies that some of the top retailers are employing today to drive store traffic, incremental purchases, and build ongoing loyalty. To learn more, I invite you to check out our mobile coupon platform page.

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New Research Provides Insights into Mobile Engagement Preferences
December 7, 2019

By Dan Slavin

I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page.

For the past two years, our team here at CodeBroker has conducted a wide range of consumer research, on topics such as mobile loyalty programs, text message marketing, and mobile coupons. What make this new research so interesting is that it addresses mobile engagement more broadly across all of these topic areas.

In our latest research, we surveyed 1,500 shoppers to gain insights into their preferred way to receive mobile offers, digital coupons and loyalty program info from retailers. The research gives the answers, and you may be surprised by some of the results – particularly on the feedback relating to the use of mobile apps.

We continue to learn that every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email – and when a retailer uses a consumer’s preferred mobile channel, that consumer is more likely to make a purchase and stay engaged.

Some of the highlights:

Promotional text messages are almost even with email as the preferred way consumers want to receive messages, digital coupons and offers from retailers.

When signing up to a retailers’ SMS list, 75% of research participants are willing to provide their name and address in exchange for a mobile coupon. This is great news for marketers who are looking to build higher-quality SMS lists.

Mobile apps are not the preferred way for most consumers to access their loyalty program rewards information from their phones.

This is just a preview. There’s a great deal of insights on mobile engagement in this research report – you can access it here on our website Resources page.

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Mobile Coupon Marketing | Offer Personalization
October 14, 2019

Special offers represent a ready-made opportunity for retailers to drive customers back into your store – as long as these offers are relevant. Although some consumers are uncomfortable about the idea of retailers tracking their shopping behaviors, most still welcome personalized offers based on their shopping history.

Recent CodeBroker research on coupon and offer personalization supports this practice. Consumers value strong relationships with retailers they've done business with. The ability to stay in front of customers after they've made a purchase is critical to effective customer retention. Follow-up offers that are aligned with their needs, interests and purchase history can spark both action and loyalty.

Customers are engaged with a wide range of retailers and make ongoing decisions about where to spend their money. While price is certainly a factor in encouraging sales, it's not the only factor.

Customers also value experiences with retailers that are unique, personalized and provide higher value than what they might receive elsewhere. Marketers need to consider how they can effectively position themselves as high-value providers that are tuned in to customer needs across all channels.

For example, you won't have a positive impact with customers if you send promotional text messages with a mobile coupons for a product the customer has recently purchased, offer a "we miss you" promotion to a customer that just made a purchase the day before, or send mobile coupons for a pet care product to consumers who don’t have pets.

Technology matters

Technology is a big driver and a critical aid for harried marketers. Offers must be deployed in relevant ways, their efficiency and impact for the retailer will be diminished. For instance, according to the research, high-value coupons are nearly 100% effective for reactivating lapsed customers, but retailers must exercise caution in terms of security for their couponing efforts or the bottom line can suffer. For example, if mobile coupons can be used multiple times or can be shared by recipients with non-customers, the impacts can be dramatic. This is where single-use coupon security comes in.

Single-use coupons and offers are being employed by numerous retailers today to ensure that high-value coupons do not get used more than once, or go viral. What makes the single-use model work is that it ensures the following:

  • Consumers can only obtain offers that are meant for them.
  • Consumers can obtain an offer only once, even if they try to access the offer multiple times over different channels.
  • Offers can be redeemed only one time, even if customers try to redeem the offer on a different channel.

That's the power that the right technology, used the right way, can bring to retailers seeking to balance the need for customer engagement and loyalty and a healthy bottom line.

Single-use coupons and mobile offers, fueled by the right personalization technology, will help you personalize your offers in a risk-free way while adding accuracy to your metrics and allowing for improved A/B testing and attribution.

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text message promotions 0
Top 5 Text Message Promotions
July 29, 2020

Text Message Marketing: Using Promotion Text Messages to Engage Consumers

Written by: Stefanie Gray

If you’re looking for new ways to use promotion text messages to engage your customers or are interested in learning how other retailers use text message marketing software, following are 5 types of text message marketing promotions our retailer customers use and realize real ROI.


Mobile Offers And Mobile Coupons

Two of the more popular ways you can deliver mobile coupons to your customers is through text promotions to an SMS marketing list and; on-demand alerts sent to customers who want to actively receive offers from you on an ongoing basis. Your customers will sign-up to your SMS marketing list by providing, at a minimum, their mobile device number. By signing up to your list, your customers are giving you express permission to communicate with them via promotion text messages that include offers for SMS text coupons.

ON-DEMAND mobile coupons are delivered to consumers who respond to a call-to-action. For example, an in-store sign reads: “Text PARTY to 78527 for 10% OFF party supplies.” Consumers will text-in the keyword PARTY and receive the advertised mobile coupon. ON-DEMAND offers are a one-time occurrence. Meaning, you cannot continue to send text messages to the consumer’s mobile device number.

There is no question that mobile offers and mobile coupons work. Based on recent CodeBroker research, average redemption rates for mobile coupons delivered via promotional text messages range between 3% – and between 30% – 50% for an ON-DEMAND offer. These numbers are far greater than redemption rates seen for traditional paper-based coupons which average 1.6%.


Service Alert Customer Engagement

Service alerts are the perfect channel to personalize customer engagement. Based on a recent Retail Info Systems News report (Forget Omnichannel, Customer Engagement is the Goal), “…shoppers are willing to pay up to a 31% premium for an excellent customer experience, which refers to contextual, personalized engagement across retailer touchpoints.”

Examples of personalized service alerts include:

  • Order online / pick-up in-store: “Joe, order #1234 is ready for pick-up. Please bring your receipt and ID to customer service to claim your merchandise.”
  • Based on a customer’s past purchases: “Ginny, fresh tuna is on sale this week. Hurry as we don’t want you to miss this special offer.”
  • Gift card balances: “Matt, current PAYSONS gift card balance is $38.50.”
  • Prescription refill: “Rx # 12345678 is ready for pick-up at the 123 Main Street store.”
  • Credit card payment due notices: “Stephanie, your PAYSONS credit card has a balance of $75.00 and is due on May 15. Click to pay online”

These are just a few examples of how CodeBroker retailer customers use text message promotions service alerts to communicate with their customers. Personalized messages can be used to nurture a retailer’s most engaged customers towards the goal of increasing a customer’s lifetime value.


Text Message Promotions Offers

Using promotion text messages to announce exclusive offers, promote mobile coupons, or special events, is great way to create a sense of exclusivity among your customers. Examples of text promotions include:

  • Welcome message when a new customer signs-up to receive promotion text messages: “Welcome to Payson’s mobile alerts! 5% OFF next purchase for signing up.”
  • Mobile coupons or mobile offers are about to expire creating a sense of urgency: “PAYSONS: Your Payson coupon is about to expire on 5/15! Use it or lose it.”
  • Announcing a new product: “PAYSONS: New bedding collection will be online + in stores Sun May 17. While supplies last.”

Promotion text messages allow you to readily communicate with your customers. With a 99% open rate and a 30+% click-thru rate, promotion text messages can be one of a retailer’s most effective channels.


Retailer Data Exchange Promotions

Retailers use data exchange promotions to collect information from their customers, about their customers. The data a retailer decides to collect will depend on the goal of the campaign (e.g., update customer CRM records or increase customer engagement by playing a game). For example, a CodeBroker retailer customer recently initiated a data collector campaign to collect email addresses. Signage is placed throughout all of the retailer’s stores asking customers to text in their email address to the retailer’s shortcode. As a thank you, the customer receives a mobile coupon good for merchandise they purchase that day. The promotion results include updating customer CRM records with new email addresses as well as seeing an increase in basket size.

Another retailer uses the data collector for hiring employees. Based on in-store signage, interested candidates text in a keyword and their email address to the retailer’s shortcode. The keyword represents both the job and store location (e.g., the keyword CASHIERATL tells the retailer the prospective employee is interested in a cashier position in the Atlanta store). In response, the retailer delivers a “thank you for your interest in the cashier position” text message with a link to an online job application form. The retailer successfully hires the majority of their seasonal workforce through this process.


Mobile Sweepstakes Engagement

Sweepstakes are yet another great way to engage with your customers, especially while in-store. One of our retailer customers hosts an annual after-hours sweepstakes that draws thousands of customers to their stores to shop and win prizes throughout the event. Not only does the program bring new customers into the stores for the special event but it also keeps the customers in the stores buying merchandise and food for the duration of the sweepstakes.

Another form of the text-to-win promotion is text-to-vote. One CodeBroker retailer customer recently ran a sweepstakes program giving away cash prizes to charities that received the most votes. Customers were able to nominate their favorite charity as well as rally votes among their family and friends.

Each mobile device was able to cast one vote per day over the course of the program for the charity of their choice. At the end of the sweeps, cash prizes were given to the five organizations that received the most votes. The retailer deemed the promotion a huge success – worthy causes received much needed funds and recognition, customers were able to support their favorite charity, and the retailer received a lot of good will from everyone involved.

These are only a few examples of how some retailers use promotion text messages to engage with their customers. Depending on the goal of the campaign (drive in-store conversions, collect information, build relationships), there’s a way to use text promotions for the desired outcome.

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One Way to Slay an Omnichannel Promotion
September 18, 2019

Written by: Stefanie Gray

Providing mobile coupons across channels is a sure-win for retailers seeking to improve coupon redemptions. One CodeBroker retailer customer recently launched a wildly successful omnichannel mobile coupon marketing promotion that spanned three channels: promotion text messaging, email, and Passbook.

Omnichannel Coupon Promotion

2015-10-21 Omnichannel Promotions


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