Coupon software and smartphones have opened a new world of marketing applications that weren’t possible with traditional paper coupons. Businesses are using coupon software for use cases that go beyond delivering merely a discount. Here are five innovative coupon use cases made possible through coupon software.
Coupon software is helping marketers enhance their personalization program by delivering single-use coupons and offer codes, enabling marketers to deliver the high-discount offers that work – without the risk of coupons being used more than once or being shared. Coupon software that generates single-use coupons also helps marketers to attribute redemptions accurately, and conduct valid a/b tests, further enhancing personalization.
2. Mobile Loyalty Programs
Mobile loyalty programs have arrived, with more and more consumers preferring to participate in mobile loyalty programs over traditional loyalty programs. Companies are now using coupon software to deliver loyalty cards, rewards certificates, and loyalty offers.
3. Digital Offer Wallet
Coupon software is used by companies to deploy a digital offer wallet across multiple digital channels, giving customers an easy way to organize, track and instantly access all of a retailer’s of brand’s offers in one convenient place.
4. On-demand SMS Coupons
What better way to drive a purchase than by offering a mobile coupon to a consumer as she shops. Using coupon software, the shopper can send a text to a retailer’s short code to receive an SMS coupon while still in the store.
5. Grow SMS Subscriber Lists
Coupon software is used to deliver SMS coupons to customers who sign-up to their SMS marketing list. Mobile coupon offers have shown to be a great incentives to get customers to sign up for an SMS subscriber list, and provide quality information during sign-up.
There you have it. Coupon software is being used in innovative ways by retailers and brands looking to engage today’s mobile consumers. For further reading, here are links to two research reports that give insights into consumer preferences for receiving and using mobile coupons and for receiving personalized offers.