Pharma and Retail
Mobile Coupon and SMS Solutions
Mobile Coupons Help Retailers Drive Store Traffic
Mobile Coupons are Proven to Drive Traffic to Retail Locations Written by: Sue LeClaire There are many different classes of mobile coupons retailers can deliver…
Increasing Customer Conversion Rates by Measuring the Customer Experience
Increasing Customer Conversion Rates Written by: Sue LeClaire If it’s not about how much buzz you create but how much you spend, then it’s imperative…
The Changing Face of Mobile Customer Engagement
By Sheryl Kingstone Mobile customer engagement is a huge opportunity for businesses to improve customer acquisition and loyalty through mobile Web, marketing and apps. New…
Shortcodes – Working with a Solutions Provider
Shortcodes are a fascinating marketing tool for retailers. We have seen some of the most benign SMS messages go viral in a matter of minutes…
Omnichannel Mobile Coupons Marketing. Yes, it can be done!
Coupon Platform Software Helps Retailers Deliver an Omnichannel Customer Experience Written by: Dan Slavin There’s a subtle difference between the meaning of the terms multi-…
The Retailer Ultimate Reward – Family and Friend Referral
Family or Friend Referral: The Retailer Ultimate Reward Written by: Dan Slavin The retailer ultimate reward is when a customer refers family and friends to a brand.…
Moving from Engagement to Retention by Building Brand Affinity
Building Brand Affinity Through Customer Engagement Written by: Dan Slavin Having successfully built brand awareness, the customer should now be engaged with the retailer. Generally…
Creating Brand Awareness
Retailers are Accelerating Brand Awareness Using Mobile Written by: Dan Slavin Awareness is the process of creating brand awareness through mobile marketing practices culminating in the consumer…
Introduction to Loyalty Marketing
Retailers are Committed to Loyalty Marketing Written by: Dan Slavin As a senior executive of a Fortune 50 retailer recently shared with me, “We [retailers]…
Single-use Coupons in a Multi-channel World
Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion…
Road Trip – The Intersection of Social and Mobile Facebook
Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the…
Mobile Coupon Software Popularity Impacts CodeBroker’s Success
Mobile Coupon Software and Text Message Promotions Demand Fuel CodeBroker’s Business Daily Insight | Sheryl Kingstone | January 21, 2014 Mobile coupon software provider CodeBroker recently revealed that it…
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