SMS Marketing Best Practices: Click-thru to View an Offer

by Dan Slavin

Written by: Stefanie Gray

Black Friday and Cyber Monday are history. The countdown begins and serious holiday shopping begins. All of your holiday promotions are in the can and you’re planning promotions for 2016. To give you a leg up on your competition, we’re dedicating the month of December to delivering SMS marketing best practices. Ideas you can implement now to deliver offers guaranteed to drive more customers to your stores and increased redemptions.

SMS Marketing Best Practices: Click-thru to View an Offer

Standard practice is to send an SMS message to all customers who have subscribed to an SMS marketing list. The message invariably looks similar to the following.

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Retailer Mobile Coupon Program – Part 2

by Dan Slavin

Having delivered millions of coupons on behalf of retailers – some of the largest in the US – we’ve seen a lot of mobile coupon programs. Following is the second installment of an additional 5 notable retailer mobile coupon programs from US retailers.

Sears logo

 

Sears text messageSears delivers offers via SMS as well as the Sear’s mobile app.

SMS: Enter the keyword CASH to Sear’s shortcode 73277 to receive weekly coupons and text messages. Up to 4 messages will be delivered per week.

 

Sears mobile app couponMobile app: Click on Deals & Coupons from the Sear’s mobile app main menu. There are a variety of ways to save including Coupon Center, Hot Deals, Deal Heist, and Clearance.

Coupon Center offers are personalized savings which means you need to create an account to receive Coupon Center offers.

 

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Kohls logo

 

 

Kohls sign-up text message

 

Text the keyword SAVE to shortcode 56457 to sign up for Kohl’s mobile sale alert text messages and receive up to 7 messages per month. Sign up offer is 15% off promo code.

 

Kohls mobile app deals menu

Or, click to download the mobile app iOS version and Android version. Additional savings can be found in Deals and Coupons from the app main menu including Friends & Family, Kohl’s Cash, promo codes and sale items.

 

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Dollar General logo

 

 

Dollar General Sign-up text msgDollar General. Text in the keyword JOIN to short code 34898 and receive up to 12 messages per month. Signing-up is a multi-stop process: 1) click on the link in the text message, 2) fill in the fields on the web form and click on the box to accept Dollar General’s terms and conditions, and 3) reply with an additional keyword (DG3) to Dollar General’s shortcode to confirm your intent to join.

 

Dollar General mobile couponDollar General supports both mobile and digital coupons. Mobile coupons are instant savings when you sign-up to receive text message alerts. Digital coupons are available for consumers who sign-up for the digital coupon program. Offers can be delivered via email or mobile device.

Click on the link to sign-up for Mobile Alerts instant savings or the Digital Coupons offers program.

Dollar General digital coupon

 

You can also access both mobile and digital coupons from within Dollar general’s mobile app. Click on iOS version or Android version to download.

 

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Staple logo

 

 

 

Staples website sign-upStaples lets consumers sign-up for mobile coupons from their website. Receive a $5 OFF a purchase of $25 or more coupon as a thank you for joining Staples SMS program.

 

Staples sign-up web form

 

You can also text in the keyword JOIN to Staple’s shortcode 555444 and receive up to 6 text messages per month.

 

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JCP logo

 

 

JCP website sign-upJ.C. Penney has multiple ways to save.

Website: Click on the following link to sign-up for text alerts from the JCPenney website.

 

 

JCP SMS offersSMS: Following sign-up, text messages with promo codes as well as links consumers can click-through to view mobile coupons on a mobile webpage will be delivered to your mobile device using  JCPenney’sshortcode 527365. Offers are sent up to 8 times per month.

JCP mobile coupon

 

In addition, coupons are available from the mobile app.

 

 

Paper to Mobile Coupon to Mobile Coupon Wallet: Major Milestones

by Dan Slavin

A brief history of mobile couponing companies

mobile coupon wallet 11888 – First coupon. Asa Candler, the founder of the Coca-Cola Company (Dr. John Pemberton invented the Coca-Cola formula and eventually sold the exclusive rights to the product to Asa Candler), created paper tickets for free glasses of Coke that were mailed to consumers or placed in magazines. Consumers redeemed their coupons, valued at a nickel, at their soda fountain shop. This effectively made Coke one of the first mobile couponing companies if you loosely define “mobile” as something that is easily portable.

Candler even supplied his customer stores with free syrup to cover the cost of the drink. Between 1894 and 1913, an estimated one-in-nine Americans had received a free Coca-Cola, for a total of 8.5 million free drinks. By 1895, Candler claimed that Coca-Cola was being served in every state (44 at the time).

mobile coupon wallet 2Mid 1990’s – First Printable Coupon. Consumers realize huge savings with downloadable printable coupons. Before smartphones appeared in every pocket, mobile coupon companies began using the Internet to distribute coupons to consumers giving their customers the option to print the coupons directly from desktop computers. The consumer then brought the coupon to the store to redeem. Printing from the desktop is still popular, given how travelers are well used to printing their boarding passes at home.

mobile coupon wallet 32010 – First Mobile Coupon. Target becomes the first national chain to put mobile coupons on customers’ mobile devices. They deserve some credit for being an early trend setter among mobile couponing companies.

According to Target’s website, “Target is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout. Target is the first major retailer with the ability to scan mobile barcodes in all of its stores. A leader in mobile retail, Target continues to offer innovative mobile solutions for guests.” Today, Target coupons are available via SMS and their mobile coupon wallet.

2011 – First Mobile Coupon Available from a Retailer’s Mobile App. Walgreens was the first retailer to deliver mobile coupons to consumers from their mobile app. The program was launched just before Black Friday in 2011. The coupons were delivered to consumers one at a time every two to three days. In addition, Walgreens was the first retailer to create a mobile coupon wallet – a special section within the mobile application – where consumers could view all of their Walgreen’s offers. Coupons were redeemable at any of the 7,700+ stores by scanning the barcode embedded in the coupon.

mobile coupon wallet 4

mobile coupon wallet 5January 2012 – First Retailer to Deliver True Omni-channel Coupons. Consumers who sign-up for the Bed Bath & Beyond mobile coupons program receive a 20% off one item coupon every six weeks. The coupon can be redeemed from the consumer’s mobile device or desktop computer. To redeem a mobile coupon in-store, the consumer presents the coupon on their mobile device and the store associate scans the mobile barcode. To redeem a mobile offer during an online purchase, the consumer has the option to apply the coupon code as part of the check-out process. Once the coupon is redeemed, it cannot be presented for use a second time regardless of the channel the consumer chose to redeem the coupon.

mobile coupon wallet 6

mobile coupon wallet 7

September 2012 – First Non-retailer Mobile Coupon Wallet. Apple Wallet (previously known as Passbook) is the first non-retailer-specific mobile coupon wallet that allows consumers to store coupons, boarding passes, event tickets, store cards and, starting with iOS 8.1, credit cards, loyalty cards, and debit cards via Apple Pay. The technology is designed by Apple.

We hope you enjoyed this brief history of mobile couponing companies. What’s your story?

 

One Way to Slay an Omnichannel Promotion

by Dan Slavin

2015-10-21 Omnichannel Promotions

Written by: Stefanie Gray

Engaging with consumers across channels is a sure-win for retailers interested in delivering a unique customer experience. One CodeBroker retailer customer recently launched a wildly successful omnichannel promotion that spanned three channels: email, SMS and Passbook.

Omnichannel Promotion

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Loyalty Program Growth through Customer Engagement

by Dan Slavin

loyalty program growthWritten by: Stefanie Gray

Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising budget, store ops’ willingness to support in-store sign placement, or something as simple as creating a compelling incentive.

Following is a CodeBroker retailer’s creative idea: leverage their existing loyalty program member’s to stimulate growth by more than 20% in a three week timeframe.

Mobile Promotion: Friend-2-Friend

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Retailer Mobile Coupon Programs

by Dan Slavin

Having delivered millions of coupons on behalf of retailers – some of the largest in the US – we’ve seen a lot of digital coupon programs. Following is the first installment of 4 notable retailer mobile coupon programs from US retailers.

Walgreens mobile coupon programs

Walgreens mobile coupon programs 1

Walgreens mobile coupon programs

Walgreens mobile coupons are available through both the mobile app and mobile web. To access the mobile web version, enter the Walgreen’s URL (www.walgreens.com) into your mobile web browser.

 

Walgreens mobile coupon programs 2

Or, text the keyword APP to shortcode 21525 from the text message app on your mobile device. Click on the link in the text message to view Walgreen’s mobile web page. Enter Mobile App in the search field to view the mobile app download page.

From Walgreen’s homepage, you can click on the Walgreen’s logo to download the Walgreen’s mobile app or click to download the iOS version or Android version.

 

 

Walgreens mobile coupon programs 3From either the mobile web or mobile app menu, click on Weekly Ad & Coupons from the menu. You will need to join the Balance Rewards program to clip coupons and save them to your Walgreen’s rewards card.

Currently, Walgreens does not deliver mobile offers via SMS.

 

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Target mobile coupon programs

Target mobile coupon programs 1

Target mobile coupon programs

Target has multiple ways to help consumers save big.

Mobile app: Mobile offers are available in Target’s mobile coupon wallet. Regardless of which program a consumer has signed-up, all mobile offers are available in the mobile app, making it extremely convenient for consumer’s to access and redeem their mobile coupons. Offers are pushed to the mobile app bi-weekly.

From the Target homepage, enter Mobile App in the search field. You will be brought to the webpage where you can download Target’s mobile app, iOS version or Android version.

 

Target mobile coupon programs 2SMS: Consumers who do not use the mobile app can receive mobile offers via the SMS app on their mobile device. By clicking on the link in the text message, a mobile offer is delivered to a dynamic web page.

Offers are valid for a finite period of time and will automatically expire if not used. To sign-up, text COUPONS to Target’s shortcode 827438.

 

Target mobile coupon programs 3On-demand promotions: Based on advertising, a consumer texts in a keyword to Target’s shortcode (827438) to receive a mobile offer.

Consumers can find on-demand promotions advertised both in-store and in Target’s weekly flyer.

 

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CVS mobile coupon programs

CVS mobile coupon programs 1

CVS mobile coupon programs

CVS offers multiple ways to save.

If you select My Deals & Rewards from the mobile app homepage, you will be required to sign up for either the EXTRACARE Pharmacy & Health Rewards program or the EXTRACARE Beauty Club.

 

CVS mobile coupon programs 2

Another way to save is to join the CVS EXTRACARE rewards program where you earn cash back for purchases. Click on ExtraCare Card from the main menu of the mobile app to see earned rewards.

 

CVS mobile coupon programs3

 

CVS makes it extremely easy to download the mobile app. From the homepage of the CVS mobile web page, click to download the iOS version or Android version.

Currently, text alerts are only delivered to customers subscribed to the CVS prescription program.

 

 

 

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McDonalds mobile coupon programs

McDonalds mobile coupon programs 1

McDonald’s mobile coupon programs

McDonald’s mobile coupons are available via their mobile app. Click to go to the website page to download either the iOS version or Android version.

In addition to displaying valid mobile offers the app will show you which locations the promotion can be redeemed.

 

 

Stay tuned for more information on how to sign-up for more mobile coupons.

A Mobile Promotion Proven to Drive Sales & Engagement

by Dan Slavin

Mobile Promotions

Written by: Stefanie Gray

CodeBroker retailer customers – some of the largest in the US – deliver creative and engaging mobile experiences to consumers. Employing CodeBroker’s unique platform, our retailer customers can:

  • Quickly set-up engaging promotions.
  • Minimize the liability associated with rich offers.
  • Easily track and measure campaign success

Over the course of the next month, we will highlight some of our retailer customers best mobile promotions – promotions that wildly exceeded expected results in driving traffic to stores (both online and brick & mortar) as well as sales revenue.

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