Pharma and Retail
Mobile Coupon and SMS Solutions
New Research Provides Insights into Mobile Engagement Preferences
By Dan Slavin I’m pleased to announce the availability of CodeBroker’s latest research: Consumer Mobile Engagement Research Results. You can get it here on our Resources web page.…
Personalization Research Reinforces the Importance of Single-Use Coupons
I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed…
How Do Millennials Want to Engage with Loyalty Programs?
By Dan Slavin, CodeBroker: We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal…
“Choice” Drives Successful Mobile Loyalty Program Engagement
By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we…
2018 Loyalty Program Consumer Research – The Results Are In
By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty…
Does your wallet resemble George Costanza’s?
In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in…
Unleash the Power of Digital Loyalty… with new eBook from EKN Research
Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that…
Yankee Group: Consumers want mobile loyalty programs
Written By: Sheryl Kingstone Mobile loyalty programs are resetting the parameters of marketing and commerce creating more opportunities for customer engagement. As of this month, we…
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