Pharma and Retail
Mobile Coupon and SMS Solutions
Engaging new HCP’s
Pharma companies are often looking for health care professional (HCP) solutions to begin prescribing medication and increase new to brand prescriptions (NBRx). In addition, they…
Leveraging Mobile SMS Text Messaging to Improve Rx Adherence
We know many of the top reasons for medication nonadherence include cost, fear, lack of understanding, and lack of communication. Many pharma companies use copay…
Use Geolocation to Improve Copay Savings Program Performance
We are often asked if it is possible to know when a consumer enters a physical location so we can send that consumer a text…
An Easy Way to Decrease Rx Abandonments
We have had many pharmaceutical marketers contact us lately searching for medication adherence solutions to reduce their abandoned Rx’s. In most cases, they believe their HCPs are…
Is Your Pharmaceutical Digital Marketing Team Still Using Clicks To Measure Hard Conversions?
Many of our clients spend a lot of money on direct to consumer (DTC) pharma digital marketing for their copay assistance programs. When we ask…
Customer Service Complaints: Contact Centers Use Digital Coupons to Appease Angry Customers
According to research, 13% of consumers tell 15 or more people if they have a negative experience with a company. As if is this isn’t bad…
First Call Resolution and Customer Appeasement Coupons
First Call Resolution is the ultimate in contact center metrics because it’s the only performance metric that impacts just about every other meaningful call center…
Call Centers Use Digital Coupons For Dealing With Angry Customers
Call centers have been facing major increases in call volume due to the rise in online orders driven by the pandemic. With higher call volume,…
New Research – Coupons and Gift Cards for Dealing with Angry Customers
New consumer research provides insights from over 1,200 consumers on how customer service departments can effectively handle customer service complaint through the use of customer…
New Research – Driving Retail Sales During the Pandemic
Hot off the presses is new consumer research that provides insights into consumer shopping habits during the COVID Pandemic. Even though most stores have re-opened, shopper behavior…
Single Use Coupons and Text Message Marketing Software
By Dan Slavin I speak with potential customers on a daily basis about single use coupons and text message marketing software, their questions often seem…
How to Create and Use One time use Mobile Coupons
Written by: Sue LeClaire Single-use mobile coupons and personalized coupons and offers are being used by a growing number of retailers to drive store traffic…
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