Pharma and Retail
Mobile Coupon and SMS Solutions
SMS Marketing Program Best Practice: MO v. Form-based Sign-up
Written by: Stefanie Gray Common practice is to sign-up consumers to an SMS marketing list using an MO-based opt in. As depicted in the image…
SMS Marketing Program Best Practice: MO v. Form-based Sign-up
Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections. In fact, according to…
SMS Marketing Best Practice: Add to Cart Option
Written by: Stefanie Gray Cyber Monday 2015 was a record setting event with over $3 billion in sales surpassing both 2014 sales and forecasted projections.…
12 Days of Mobile Coupon Deals
Written by Stefanie Gray Promotions for Black Friday and Cyber Monday are already in the can as the two big selling days are only a…
Creating the Ultimate Mobile Coupon Experience
Written by Stefanie Gray Not surprisingly, the short answer: the ultimate mobile coupon experience does not exist. Having worked exclusively with retailers for many years,…
Retailer Mobile Coupon Program – Part 2
Having delivered millions of mobile coupons on behalf of retailers – some of the largest in the US – we’ve seen a lot of mobile…
Paper to Mobile Coupon to Mobile Coupon Wallet: Major Milestones
A brief history of mobile couponing companies Asa Candler, the founder of the Coca-Cola Company (Dr. John Pemberton invented the Coca-Cola formula and eventually sold…
Loyalty Program Growth through Customer Engagement
Written by: Stefanie Gray Loyalty program growth can be a daunting undertaking. Program expansion can depend on a number of factors, such as Marketing’s advertising…
Retailer Mobile Coupon Programs
Having delivered millions of coupons on behalf of retailers – some of the largest in the US –we’ve seen a lot of digital coupon programs.…
A Mobile Promotion Proven to Drive Sales & Engagement
Written by: Stefanie Gray CodeBroker retailer customers – some of the largest in the US – deliver creative and engaging mobile experiences to consumers. Employing…
8 Ways to Drive In-store Mobile Engagement
Written by: Stefanie Gray Consumers still prefer the in-store experience to online shopping according to a 2014 A.T. Kearney study entitled “On solid Ground: Brick-and-mortar…
The Integrated Mobile Channel
Written by: Sue LeClaire As recently stated in the Deloitte study “Navigating the New Digital Divide,” mobile devices are increasingly becoming an integral part of…
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