Pharma and Retail
Mobile Coupon and SMS Solutions
Mobile Engagement and Millennials – Give Them What They Want
Millennials have altered the way we engage consumers and they value brands that give them convenience and flexibility, often over the brand itself. By giving…
Single-Use Coupons Are Being Embraced by Retailers
Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are…
Five Tips for A Successful Mobile Coupon Marketing Strategy
By Dan Slavin Let’s explore a significant trend in the mobile coupon marketing landscape. According to our recent Mobile Coupon Survey, nearly half of the…
Retailers Use Text Message Marketing Software for Many Use Cases
By Dan Slavin Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a…
Mobile Coupons for the Holidays!
By Dan Slavin According to the National Retail Federation, purchases during the holiday season account for 20% of all retail purchases. In November and December…
Drive Higher Engagement by Appealing to Mobile Messaging Preferences
By Dan Slavin Mobile’s impact on shopping has been on the rise since the arrival of the smartphone. With the great opportunity that mobile presents…
Build a High-Quality SMS Subscriber List with Double-Qualification
By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is…
5 Tips for Successful Mobile Coupon Promotions
By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more…
5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing
By Dan SlavinThough the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already…
A New Imperative When Building SMS Subscriber Lists…Quality
By Dan Slavin In our conversations with SMS marketing pros, we’re seeing more and more emphasis on quality when capturing new SMS list sign-ups. What’s…
Consumer Preference for Mobile Coupons Reaches a Tipping Point
By Dan Slavin CodeBroker’s recent Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach…
Mobile Coupon Consumer Research Report Now Available
By Dan Slavin Hot off the presses is CodeBroker’s Mobile Coupon Consumer Research Report. Based on research with more than 1,200 consumers, the report provides compelling…
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