Pharma and Retail
Mobile Coupon and SMS Solutions
Top 5 Text Message Promotions For Customer Engagement – Part 1
Text Message Marketing: Using Promotion Text Messages to Engage Consumers Written by: Stefanie Gray If you’re looking for new ways to use promotion text messages…
Mobile Coupon Marketing: 5 Proven Strategies
Nearly half of all consumers prefer digital coupons and mobile coupons over printed paper coupons (Source: Mobile Coupon Research Results.), so it’s no surprise that more…
One Way to Slay an Omnichannel Promotion
Written by: Stefanie Gray Providing mobile coupons across channels is a sure-win for retailers seeking to improve coupon redemptions. One CodeBroker retailer customer recently launched…
Digital Coupon Marketing: 6 Strategies To Improve Redemption Rates
By Stephanie Miles As digital coupon platform use continues to soar, a growing number of retailers are deploying digital coupons to drive store traffic and revenue.…
MyOffers Digital Wallet Helps Retailers Drive Engagement
As I speak with retail executives across the country, a common theme that consistently rises to the top is the challenge of getting customers to…
Digital Coupon Platform Opens New Use-Cases for Marketers
Digital Coupon Platform use has opened a new world of marketing applications that previously weren’t possible. Retailers using a digital coupon platform to offer and deliver…
Personalization Research Reinforces the Importance of Single-Use Coupons
I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed…
Single-Use Coupons Codes Enhance Personalization
Many of our clients are employing single-use coupons and single-use promo codes to improve their personalization efforts. In this post, I’ll share some of the…
Mobile Coupon Marketing vs. Traditional Offers
The Battle of Mobile Couponing versus Offers Written by: Sue LeClaire Before you can decide whether to deliver offers or mobile couponing offers to your…
Personalized Offers Improve Acquisition, Engagement & Retention
Marketing automation and sophisticated analytics are making personalization a reality for retail marketers. Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the…
Digital Wallet engage customers with ongoing offers
Retailers deploy MyOffers digital wallet to build loyalty and retention programs for digital consumers. By Joe Pappalardo The growing impact of digital channels, especially mobile commerce,…
5 Reasons Why Retail Marketers Love Text Message Marketing
The mobile phone is a powerful avenue for retailers to reach a consumer because it’s an “always-on” marketing vehicle – an extension of the consumer’s…
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