Pharma and Retail
Mobile Coupon and SMS Solutions
Drive Higher Engagement by Appealing to Mobile Messaging Preferences
By Dan Slavin Mobile’s impact on shopping has been on the rise since the arrival of the smartphone. With the great opportunity that mobile presents…
Build a High-Quality SMS Subscriber List with Double-Qualification
By Dan Slavin For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is…
5 Tips for Successful Mobile Coupon Promotions
By Dan Slavin Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more…
5 Tips to Drive Holiday Purchases with Mobile Coupon Marketing
By Dan SlavinThough the summer heat is still upon us, the holidays are just four months away and, if you’re a retail marketer, you’re already…
A New Imperative When Building SMS Subscriber Lists…Quality
By Dan Slavin In our conversations with SMS marketing pros, we’re seeing more and more emphasis on quality when capturing new SMS list sign-ups. What’s…
Consumer Preference for Mobile Coupons Reaches a Tipping Point
By Dan Slavin CodeBroker’s recent Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach…
Mobile Coupon Consumer Research Report Now Available
By Dan Slavin Hot off the presses is CodeBroker’s Mobile Coupon Consumer Research Report. Based on research with more than 1,200 consumers, the report provides compelling…
Tips for Increasing SMS List Sign-Up and Coupon Redemption Rates
By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print…
How Do Millennials Want to Engage with Loyalty Programs?
By Dan Slavin, CodeBroker: We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal…
“Choice” Drives Successful Mobile Loyalty Program Engagement
By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we…
5 Quick Tips to Accelerate Text Message Marketing Conversions
By Dan Slavin For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile…
2018 Loyalty Program Consumer Research – The Results Are In
By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty…
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