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  • January 2017

  • 12

Digital Loyalty

Unleash the Power of Digital Loyalty… with new eBook from EKN Research

Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers shop online at least once per month and 33% do it on their mobile devices?

That’s the kind of insight you’ll find in our compelling and thought-provoking new eBook, “Digital Transformation: The Power of Physical to Digital Loyalty.”

Freely available for download, this in-depth report offers cutting edge analysis from the leading retail advisory firm EKN Research. Learn how an omnichannel approach, encompassing physical and digital loyalty programs, can inspire greater brand engagement and boost your customer retention.

“There is a compelling need for retailers to be omnipresent with their customers — be it mobile, social or physical,” explains report author, Sahir Anand, VP Research & Principal Analyst at EKN. “It’s time to switch from today’s in-store-focused loyalty model to a digitally-inclusive omnichannel program that will drive higher profitability.”

The report lays out the challenges of traditional card-based loyalty programs. They are often too complicated and they’re not very user-friendly. More than 50% of all customer loyalty cards are inactive, most likely because consumers prefer to easily and quickly access sales incentives such as digital one-time use coupons, directly on their smartphones and mobile devices.

As consumers shift from a purchase path based on bricks-and-mortar stores to online stores, retailers must adjust to meet their changing needs.

A fresh paradigm is required, so that retailers can offer a seamless experience across all channels, integrating rewards, perks, and VIP programs into an accessible loyalty program that works for customers wherever they happen to be, whether in-store or online.

The interest is keenly there:  57% of consumers want to be able to check their points balances on their smartphones, 55% want to be able to redeem reward points, and 54% want the ability to browse reward options.

Retailers must fulfil these expectations by offering a responsive omnichannel loyalty program that is:

  • Easy to access and to digest
  • Truly convenient and fully personalized
  • Simple and straightforward to sign up
  • Delivers long-term value for customers whenever they choose to engage with the brand and make purchases.

This eBook details the three pillars that will serve as a steady foundation for your new loyalty program:

  • Find out how to create a holistic customer experience
  • Connect the dots between customer growth and loyalty
  • Dig into valuable and actionable insights about your customer’s preferences and behavior.

Taking full advantage of consumer shopping trends and digital transformation, retailers can offer a seamless experience across all channels, integrating rewards, perks and VIP programs into an accessible loyalty program that works for customers in-store or online.

New processes and technologies are consistently emerging through digital transformation. Crafting a successful strategy is about integrating the physical and digital worlds. This fascinating report will help you to develop an omnichannel loyalty approach that will work for all retailers and their customers.

To find out more and take the first step towards your own omnichannel loyalty program, download “Digital Transformation: The Power of Physical to Digital Loyalty” by clicking here.

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    ©2018-2024 CodeBroker LLC. All Rights Reserved.  Our software is covered by one or more of U.S. Patents 8430300, 8736615, 8746581, 9015277, 9092707, 9098785, 9355344, 9361563, 9373124, 9639851, 9697448, 9792618, 10410236, 11620672, 11829456. Privacy Policy  |  Terms and Conditions

    WHO WE HELP


    • Mobile Marketing
    • Loyalty Marketing
    • Retail Marketing
    • Restaurant Marketing
    • Patient Services
    • Pharma Marketing
    • Mobile Marketing
    • Loyalty Marketing
    • Retail Marketing
    • Restaurant Marketing
    • Patient Services
    • Pharma Marketing

    RETAIL & BRAND SOLUTIONS


    • Overview
    • Digital Coupon Marketing Platform
    • Single-Use Coupons & Offers
    • MyOffers Digital Wallet
    • Text Message Marketing Software
    • Overview
    • Digital Coupon Marketing Platform
    • Single-Use Coupons & Offers
    • MyOffers Digital Wallet
    • Text Message Marketing Software

    COMPANY


    • About Us
    • News
    • Contact Us
    • Careers
    • About Us
    • News
    • Contact Us
    • Careers

    RESOURCES


    • Mobile Engagement Resources
    • Mobile Engagement ebooks
    • Mobile Engagement Blog
    • Mobile Marketing Research
    • Mobile Loyalty ebooks
    • Mobile Loyalty Research
    • Mobile Engagement Resources
    • Mobile Engagement ebooks
    • Mobile Engagement Blog
    • Mobile Marketing Research
    • Mobile Loyalty ebooks
    • Mobile Loyalty Research


    Message and data rates may apply. CodeBroker does not charge you for sending or receiving text messages to 78527. Text STOP to 78527 to opt-out at any time. For more information, send HELP to 78527 or contact us at info@codebroker.com or (800)928-7315.

    ©2018-2024 CodeBroker LLC. All Rights Reserved.  Our software is covered by one or more of U.S. Patents 8430300, 8736615, 8746581, 9015277, 9092707, 9098785, 9355344, 9361563, 9373124, 9639851, 9697448, 9792618, 10410236, 11620672, 11829456. Privacy Policy  |  Terms and Conditions

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    • Retail & Brand Solutions
      • Overview
      • Digital Coupon Platform – Enterprise
      • Digital Coupon Platform – SMB
      • SINGLE-USE COUPONS & OFFERS
      • MyOffers Digital Coupon Wallet
      • Mobile Loyalty Platform
      • Text Message Marketing solutions
      • QR Code Marketing Platform
    • Pharma Solutions
      • Overview
      • Copay Solutions
      • Digital Voucher Solution
      • Patient Experience Platform
    • Case studies
      • Mayne Pharma Success
      • ALK Success
      • Bed Bath & Beyond Success
      • Target Success
      • Advance Auto Parts Success
      • Capital One Bowl Success
    • Resources
    • Blog
    Contact Us