Pharma and Retail
Mobile Coupon and SMS Solutions
Creating Brand Awareness
Retailers are Accelerating Brand Awareness Using Mobile Written by: Dan Slavin Awareness is the process of creating brand awareness through mobile marketing practices culminating in the consumer…
Introduction to Loyalty Marketing
Retailers are Committed to Loyalty Marketing Written by: Dan Slavin As a senior executive of a Fortune 50 retailer recently shared with me, “We [retailers]…
Single-use Coupons in a Multi-channel World
Coupon Platform Software that Delivers Single-Use Coupons Significantly Reduces FraudWritten by: Dan SlavinConsumers have shown that they respond to mobile coupon marketing programs and promotion…
Road Trip – The Intersection of Social and Mobile Facebook
Leveraging Mobile FaceBook to Engage with Your Customers Written by: Dan Slavin Whether we created our first Facebook page because we were curious about the…
Mobile Coupon Software Popularity Impacts CodeBroker’s Success
Mobile Coupon Software and Text Message Promotions Demand Fuel CodeBroker’s Business Daily Insight | Sheryl Kingstone | January 21, 2014 Mobile coupon software provider CodeBroker recently revealed that it…
Mobile Coupon Marketing Improves Lift For Retailers
Mobile Coupon Marketing Improves Lift & Customer Satisfaction Written By: Dan Slavin, CodeBroker Due to consumer’s continued appetite for discounts, coupon usage numbers significantly increased…
How Much is Too Much When Delivering an Outstanding Customer Experience?
The first thought every retailer should have is: how do I create an outstanding customer experience today? Understanding how consumers interact with a brand from the…
CodeBroker Rolls Out Smart Coupons for Facebook
Smart Coupons for Facebook Empower Retailers to Conduct Secure, Controlled Social Media Marketing Campaigns CodeBroker’s unique, one-time-use coupon technology gives retailers complete control over the distribution…
Single-Use Mobile Coupons – Myth or Reality?
Single-Use Coupons Embraced By Retailers By: Dan Slavin, CodeBroker More and more retailers are employing a digital coupon platform to deliver mobile coupon marketing programs…
Mobile Consumers Well-Equipped for Holiday Shopping
Written by: Chuck Martin As retailers prepare for holiday shoppers, the influence of mobile will be greater this time around. One of the most obvious factors…
Digital Coupons: The mobile coupon and digital coupon audience is growing faster than expected
Written By: emarketer The digital coupon audience is growing faster than expected Many US consumers adopted a frugal mindset during the recession, stretching their dollars with…
Retailers Overemphasize Loyalty: Report
Written By: Lauren Johnson Consumers not as interested in loyalty as retailers think Retailers that heavily invest in loyalty and neglect to create compelling mobile and…
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