Retailers are seizing on the use of single-use coupons, and moving away from using generic promo codes due to the fact that these “coupons” are really unlimited offers that customers can reuse, to the detriment of retailers.
There are several benefits of using single-use mobile coupons:
- Improve Your ability to employ personalized offers.
- Eliminate coupons and offers from going viral.
- Enable A/B offer testing to identify (versus guess) which offers drive the best returns.
- Attribution of redemptions to individuals and segments.
- Customers prefer single-use coupons with a high-value offer (see the research).
- The customer always receives the same mobile coupon regardless of the number of times and channels in which she requests the coupon.
- The coupon expires simultaneously, and is marked as redeemed, across all channels to prevent re-use.
- That it is impossible for a consumer to obtain a second copy of the coupon unless specifically allowed by the retailer.