By Dan Slavin
Text message marketing software is now used for many compelling use cases. More and more consumers prefer the easy access that a simple link in promotional text messages provides, leading marketers to use text message marketing software in innovative ways. Here are a few of the top text message marketing use cases that we we’re seeing with our retail clients.
Deliver mobile coupons via text promotions
Nearly half of consumers prefer to receive mobile coupons rather than paper coupons. And 85% of consumers say they’ll redeem a coupon that they receive via a link in a promotional text message within one week. We’re seeing more and more retailers take advantage of this demand for mobile coupons.
To improve mobile loyalty program engagement
Most retailers and brands now make their loyalty programs available through their mobile app. This is a great step in the right direction to appeal to consumers who want to engage with loyalty programs from their smartphones. What loyalty program leaders have learned, however, is that more of their members prefer to access their rewards information from a link in a text message rather than through an app.
For more control over mobile wallet promotions
Consumers love Apple Wallet and Google Pay, but they present limitations for marketers because consumers have complete control over what goes in their wallet. Marketers can’t directly push new offers or rewards into them, limiting marketer’s promotional opportunities.
CodeBroker’s clients have overcome this obstacle with the MyOffers Digital Wallet, which can be added with one click right into a consumer’s Apple and Google Pay wallets. This gives marketers the ability to send digital offers or update existing offers. Consumers can be informed of updates via various methods, including promotion text messages.
These are just three examples – there are many more. Consumers respond well to text promotions, as well as text using text as an access point for a range of use cases. I encourage you to consider new ways to use your text message marketing software and, if you’re like other retailers who have, I expect that you’ll see great results.