Hot off the presses is new consumer research that provides insights into consumer shopping habits during the COVID Pandemic. Even though most stores have re-opened, shopper behavior continues to be dictated by each consumer’s unique situation, such as tighter finances and health concerns. In our new research, we explore how shopping behaviors have changed, which changes are likely to continue, and what retailers can do to reinvigorate retail spending while the pandemic remains with us.
- Since the pandemic started, more than half of the research respondents said that they are shopping less often, with three-quarters spending less at their favorite stores.
- Nearly two-thirds of the respondents indicate that their lower spending levels will continue.
- Consumers have largely abandoned their favorite retailers in favor of Amazon, with nearly two-thirds stating that they shop more at Amazon and less at their favorite retailers’ online stores.
- 75% of respondents say that mobile or digital coupons would encourage them to shop at their usual stores rather than from Amazon.
The results suggest opportunities for retailers to compete against online retailers like Amazon through both physical and online channels. As retailers grapple with ways to protect and build business during and after the pandemic, considering the role that high-value coupons delivered via mobile can play in their marketing efforts holds significant promise during this challenging period for retailers.
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