Mobile Loyalty Programs and Mobile Coupons help retailers build customer relationships.
Written by: Sue LeClaire
As mobile loyalty programs have become the new loyalty game changer, retailers need to seize the opportunity to employ a mobile loyalty platform to deliver mobile loyalty programs and mobile coupon programs to their customers.
Mobile coupons and mobile loyalty programs present new and exciting ways for retailers to embrace their customers. In fact, I would venture to say that mobile loyalty has the power to transform how customers interact with a brand. Whether through mobile apps, promotional text messages, mobile games, or mobile coupons; mobile loyalty programs create opportunities to educate, entertain and engage.
The first step to connecting with customers is enticing them to sign-up for your mobile loyalty program. Once on board, there are a myriad of ways to engage.
Mobile Loyalty Program Sign-up
When signing up customers to your mobile loyalty program, retailers have had tremendous success using promotion text messages with a link to a sign-up form. Responding to a call-to-action, consumers can sign-up while standing in line waiting to check-out, at home shopping online, or sitting in a doctor’s office perusing their email messages.
Providing a compelling offer to join a mobile loyalty program is important. Our retailers are able to deliver mobile coupons to their customers due to the unique security model that powers the registration process. The ability to deliver a single-use coupon lets the consumer select the offer most desirable to them enhancing the customer experience. At the same time, our retailer customers are confident only one mobile coupon is delivered and redeemed minimizing their liability concerns.
Mobile Coupons to Welcome New Mobile Loyalty Program Members
Once the customer completes the registration process, our retailers deliver a mobile coupon thanking the customer for signing-up to the mobile loyalty program. The welcome coupon is unique because it is typically a rich offer ($10 off your next purchase of $50). Generally speaking, our retailers provide more generous sign-up offers as a way to thank customers for joining their mobile loyalty program.
The mobile coupons that are delivered to customers are single-use coupons. Single-use coupon means the customer will receive only one mobile coupon for signing up to a marketing list. If the customer signs up for the mobile loyalty program in multiple channels (mobile web, retailer app, SMS, etc.), they receive the same offer. If the customer opts-out of the mobile loyalty program and then re-opts back in, they receive the same mobile coupon that was delivered to them the first time they signed-up. Once the customer redeems the mobile coupon, it expires in all channels. Single-use coupons ensure a customer receives and uses the coupon only once. Our retailers are able to issue rich rewards because they know their coupon liability will remain in check.
Another capability our retailers routinely employ is a rolling expiration date. For example, if Bob signs up for the mobile loyalty program on Tuesday, his mobile welcome coupon will expire two weeks from Tuesday. If Sheryl signs-up on Thursday, her mobile coupon expires two weeks from Thursday. As the expiration date nears, our retail customers will send out a reminder message that the coupon is about to expire. The combination of a generous single-use coupon and rolling expiration date gets new customers in the door more quickly, letting our retailers begin to engage with their customers sooner.
This is just one example of how our retailer customers are using mobile loyalty programs as game changer and engaging with consumers by providing a more compelling customer experience. Using the CodeBroker Mobile Loyalty Platform, our retailers are changing the way consumers interact with them.