Monthly Archives: November 2013

One time use Mobile Coupons – Myth or Reality?

by Dan Slavin

Retailers Embrace One Time Use Mobile Coupons

Written By: Dan Slavin, CodeBroker

Retailers are employing everything from promo codes to 2D barcodes for customers to clip, print or load onto their mobile device and present at checkout. The problem is the vast majority of these “coupons” are really unlimited offers customers can reuse over and over. In order to provide true one-time use coupons, a combination of integrated capabilities are required. Having built a comprehensive security model from the ground up, CodeBroker has over six years of experience providing secure, one time use mobile coupons to some of the top retailers in the U.S.

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CodeBroker Surpasses 125 Million Secure, Scannable, Mobile Coupons Served to Consumers

by admin

Scannable Mobile Coupons Delivered to MIllions of Consumers

BELMONT, Mass.–(BUSINESS WIRE)–CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets.

“The acceptance of digital coupons has continued to grow rapidly, and our technology has made it easy for retailers to take advantage of this revolution”

The company also revealed that its retail partners are seeing average coupon redemption rates in the 30 – 50 percent range for on-demand or pull coupons and up to 10 percent for push coupons, clearly demonstrating the effectiveness of the smart, digital coupons delivered through its CodeBroker platform.

CodeBroker lets retailers setup and deliver smart mobile coupons in minutes, and gives its customers a complete picture of their campaigns, enabling them to track who received promotion information, who viewed it, and who used a coupon. CodeBroker’s one-of-a-kind ability to deliver secure coupons guarantees each consumer receives a unique offer that can only be used one time. Once a coupon has been redeemed, it is no longer valid in any delivery channel whether it be a smartphone app, SMS, email, Facebook, or Passbook.

“The acceptance of digital coupons has continued to grow rapidly, and our technology has made it easy for retailers to take advantage of this revolution,” said Dan Slavin, CodeBroker founder and CEO. “Consumers want relevant, timely coupons on their mobile devices and CodeBroker lets its retail partners answer this demand.”

CodeBroker also lets retailers take advantage of the wide variety of social media channels, such as FaceBook. For example, CodeBroker customers can securely distribute one-time use coupons from their Facebook page.

CodeBroker Surpasses 125 Million Secure, Scannable, Mobile Coupons Served to Consumers

by Victor Flueras

BELMONT, MA, November 5, 2013 – CodeBroker, the developer of shopper marketing solutions that strengthen the retailer-consumer relationship, today announced it has delivered more than 125 million secure, scannable mobile coupons through thousands of retail outlets.

“The acceptance of digital coupons has continued to grow rapidly, and our technology has made it easy for retailers to take advantage of this revolution”

The company also revealed that its retail partners are seeing average coupon redemption rates in the 30 – 50 percent range for on-demand or pull coupons and up to 10 percent for push coupons, clearly demonstrating the effectiveness of the smart, digital coupons delivered through its CodeBroker platform.

CodeBroker lets retailers setup and deliver smart mobile coupons in minutes, and gives its customers a complete picture of their campaigns, enabling them to track who received promotion information, who viewed it, and who used a coupon. CodeBroker’s one-of-a-kind ability to deliver secure coupons guarantees each consumer receives a unique offer that can only be used one time. Once a coupon has been redeemed, it is no longer valid in any delivery channel whether it be a smartphone app, SMS, email, Facebook, or Passbook.

“The acceptance of digital coupons has continued to grow rapidly, and our technology has made it easy for retailers to take advantage of this revolution,” said Dan Slavin, CodeBroker founder and CEO. “Consumers want relevant, timely coupons on their mobile devices and CodeBroker lets its retail partners answer this demand.”

CodeBroker also lets retailers take advantage of the wide variety of social media channels, such as FaceBook. For example, CodeBroker customers can securely distribute one-time use coupons from their Facebook page.

Majority Will Redeem Digital Coupons in 2013

by admin

Written By: emarketer

The digital coupon audience is growing faster than expected

Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance.

This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon via any device for either online or offline shopping. New data indicates that there was a significant increase in the number of digital coupon users during the first half of 2013. Based on this, eMarketer has increased our forecast for the US digital coupon audience beginning this year. We expect the number of people who redeem digital coupons to increase 11.0% this year, up from our previous estimate of 4.6%. New mobile coupon users will be the primary growth driver in the US digital coupon audience.

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