Leveraging Mobile FaceBook to Engage with Your Customers
Written by: Dan Slavin
Whether we created our first Facebook page because we were curious about the next new thing or grudgingly had to see what all the hype was about, we quickly learned that Facebook had the potential to become a powerful communication vehicle if we could utilize it correctly. Today, some of us are in the midst of leveraging Facebook’s potential, while others are mapping the best path to using Facebook effectively. Regardless of the road we’re on, marketers know Facebook can be an important ally – a means to share important information, a pseudo customer support center, or a way for customers to disclose meaningful experiences about their favorite brand.